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The cloud-based software company adjusts 2013 revenue outlook upward to $195 million.
Updates on companies, products, and people
To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.
A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according to a study released by email service provider Responsys on Nov. 17.
With this year's email click and open rates outperforming 2010's numbers by 23% and 11%, respectively, marketers should prepare for a stronger holiday season than last year.
Dan Springer, chairman and CEO of email services provider Responsys, helped take the company public in April, raising about $70 million in net proceeds.
Microsoft and e-mail service provider Responsys are partnering to enhance the consumer experience in the Windows Live Hotmail service. The companies are promising to create more engaging and rich experiences in Hotmail through the deal. In an interview with Direct Marketing News, Aaron Smith, VP of campaign services at Responsys, discussed what the partnership means for marketers.
This year's holiday shopping season will be another tough one for retailers. Marketers have more channels than ever for sending out promotions, but e-mail remains the linchpin of integrated digital marketing programs.
Retailers are giving consumers more control over e-mail opt-outs, according to a report from Responsys. The Web marketing firm's latest "Retail Email Unsubscribe Benchmark Study" found that 35% of retailers let consumers reduce the number of messages they received during 2009. This number was up from 16% in 2008.
Digital firm Responsys launched a platform to integrate e-mail marketing and social media on March 16. Client Diapers.com is using the tool to add more social media to its digital marketing mix.
E-mail marketing continues to grow, taking advantage of the cheap, yet efficient technology and measurement ability it provides. So, it's likely that it also will expand globally.
E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.
The volume of e-mail marketing messages sent on Black Friday and Cyber Monday hit an all-time high this year. However, according to e-mail vendor Pivotal Veracity, message deliverability was an issue for marketers.
E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.
E-mail marketing firm Responsys has agreed to acquire digital marketing consultancy Smith-Harmon in a part-cash, part-stock deal. Financial terms of the agreement, which is expected to close next month, were not disclosed. For the near future, Smith-Harmon will continue to operate as an independent brand, known as "Smith-Harmon, a Responsys company."
Adobe's decision to acquire Omniture later this year signals a newfound prominence for Web analytics and measurement tools within the online marketing industry. The deal could also indicate that other firms in the measurement space will hear from suitors as more companies look to add analytic tools, according to industry experts.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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