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Tel: (571) 434-5400
Experian Marketing Services and Neustar are bringing their data onboarding capabilities together
How Tomorrow Networks is able to help pharmas and health plans home in on relevant prospects while staying on the good side of the law.
The campaign intelligence company looks to bolster the quality of its online-offline metrics.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.
Ad exchanges displayed marked increases in reach, efficiency, and user quality in the last quarter, a Neustar study says.
A new interface integrates media intelligence with real-time audience data in a centralized platform.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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