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Companies continue online tracking despite company privacy policies: study

Six online advertising industry firms continued to use active tracking cookies despite promising in their privacy policies to stop tracking consumers after they opted out of targeted ads, according to a study from Stanford University Security Laboratory.

SearchIgnite rebrands as IgnitionOne

Marketing technology company SearchIgnite rebranded as IgnitionOne on April 11 after taking over some of the audience-scoring and on-site optimization capabilities of sister company Netmining.

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USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

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Relive the 2017 Marketing Hall of Femme

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