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It promises its e-commerce customers up to 18% increases in sales with the addition of PayPal's Bill Me Later service.
Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
Globalization of e-coms demands new features for cross-border tax calculations, the company says.
With the holiday season fast approaching, now is the time for marketers to improve their mobile marketing strategies.
Magento, a division of eBay company X.commerce and a provider of open-source e-commerce software, released HTML5 enhancements to its Enterprise 1.12 and Community Edition 1.7 e-commerce platforms, said Roy Rubin, GM of Magento and chief product and customer officer at X.commerce.
EBay integrated the Facebook Open Graph tool with its Magento and GSI Commerce online shopping platforms. Social ad developer Brand Networks also launched a tool on Oct. 13 designed to enhance Facebook advertising.
EBay has agreed to acquire Magento, an e-commerce software platform provider. San Jose, Calif.-based eBay also said June 6 that it will create an "X.Commerce" group to use its own assets and partner technologies to build a stronger developer community.
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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