Magento

10441 Jefferson Boulevard Suite 200
Culver City, CA 90232
Tel: (310) 945-0345

www.magentocommerce.com
roy@varien.com

Generating Loyalty for Brands and Retailers in an Omnichannel World

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

Fast Facts: December 2013

Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.

News Byte: Magento Update Has Global Accent

Globalization of e-coms demands new features for cross-border tax calculations, the company says.

Magento adds mobile commerce functionality with HTML5

Magento, a division of eBay company X.commerce and a provider of open-source e-commerce software, released HTML5 enhancements to its Enterprise 1.12 and Community Edition 1.7 e-commerce platforms, said Roy Rubin, GM of Magento and chief product and customer officer at X.commerce.

EBay adds social commerce capabilities with Facebook integration

EBay integrated the Facebook Open Graph tool with its Magento and GSI Commerce online shopping platforms. Social ad developer Brand Networks also launched a tool on Oct. 13 designed to enhance Facebook advertising.

EBay buys e-commerce platform provider Magento

EBay has agreed to acquire Magento, an e-commerce software platform provider. San Jose, Calif.-based eBay also said June 6 that it will create an "X.Commerce" group to use its own assets and partner technologies to build a stronger developer community.

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