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Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.
Some quick info hits to keep you up-to-date, including the percentage of shoppers who don't expect to receive a reminder email after they abandon a shopping cart.
Globalization of e-coms demands new features for cross-border tax calculations, the company says.
Magento, a division of eBay company X.commerce and a provider of open-source e-commerce software, released HTML5 enhancements to its Enterprise 1.12 and Community Edition 1.7 e-commerce platforms, said Roy Rubin, GM of Magento and chief product and customer officer at X.commerce.
EBay integrated the Facebook Open Graph tool with its Magento and GSI Commerce online shopping platforms. Social ad developer Brand Networks also launched a tool on Oct. 13 designed to enhance Facebook advertising.
EBay has agreed to acquire Magento, an e-commerce software platform provider. San Jose, Calif.-based eBay also said June 6 that it will create an "X.Commerce" group to use its own assets and partner technologies to build a stronger developer community.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.