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Hashtags and predictive analytics are hot; static emails and staid subject lines are not.
TrustRadius highlights the most buzzed about platforms on its site.
Vendor rankings from Forrester's latest Wave report.
The non-profit's top marketer reveals the tools and strategy she uses to keep donors coming back.
A powerful new integration from Salesforce.
The Salesforce-owned marketing cloud adds mobile messaging to its platform.
Scott McCorkle, president of technology and strategy, to take over.
The new tech bromance.
New platform combines capabilities of Salesforce's Radian6 and Buddy Media businesses.
Integrated social media marketing for its ExactTarget Marketing Cloud
Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.
ExactTarget's CEO reveals Salesforce Marketing Cloud's latest development at Connections '13.
Updates on companies, products, and people
It's time to exercise moderation in marketing, so rehash your hashtag policy and don't fall into the QR code trap.
Motorcycle Superstore travels its own road with its in-house ecommerce platform. However it still needs a powerful analytics engine to power customers down the purchase path.
The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.
ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.
Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23.
Email leads text messaging and Facebook as the top driver of mobile purchases among consumers, according to a report released by email marketing company ExactTarget on June 29. The "Mobile Dependence Day" report found that 55% of survey respondents who cited a marketing message as the impetus for a mobile purchase said that email had driven the purchase. Text messaging and Facebook followed at 41% and 35%, respectively.
Tim Kopp, CMO of ExactTarget, discusses how Twitter is being integrated with email, shares examples of multichannel marketing campaigns work and talks about how digital communications are evolving. Kopp has held executive level positions at WebTrends, Coca-Cola and Procter and Gamble.
Email marketing company ExactTarget reported $30 million in new investment capital on April 25. Technology Crossover Ventures, Battery Ventures, Scale Venture Partners and Greenspring Associates contributed the funding. All four firms had previously invested in ExactTarget.
Dot Foods, a food redistributor, previously used very little segmentation in its marketing e-mails. It received complaints from customers who said they received too many messages from the company, which was seeing limited success with its e-mail marketing program.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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