e-Dialog

65 Network Drive Other office locations include: London, New York, Seattle & Singapore
Burlington, MA 01803
Tel: (781) 863-8117
Fax: (781) 863-8118

www.e-Dialog.com
MaxROI@e-Dialog.com

Established in 1997, e-Dialog is a proven provider of intelligent e-mail marketing solutions. Through a unique combination of strategic services and relevance enabling technologies, e-Dialog empowers marketers to take meaningful action on their data in order to deliver contextually targeted communications to customers. Some of the world’s most recognized brands, including AirTran Airways, American Eagle Outfitters, Avis Budget Group, Boots, British Airways, CBS, CVS/pharmacy, Nintendo, the NFL, PETCO, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies, have partnered with e-Dialog to enhance their permission-based e-mail marketing efforts and maximize long-term customer value.

GSI Commerce names Barratt e-Dialog president

E-commerce and interactive marketing services provider GSI Commerce has appointed Simone Barratt president of email and multichannel marketing service provider e-Dialog, the company said on Oct. 11. The hire took effect on Oct. 10, Barratt said.

Rizzi resigns from e-Dialog; Gagnon to replace him as president

John Rizzi has resigned as president and CEO of e-Dialog, said Chris Saridakis, CEO of the global marketing services division of parent company GSI Commerce. Joe Gagnon, chief client officer and EVP of product marketing at the company, will replace him, effective immediately.

Four tips for improving e-mail marketing relevance with life cycle management

Managing the e-mail marketing life cycle is key, especially when messages are part of an integrated campaign that addresses the subscriber's relationship with the brand and his or her most recent brand experience.

Preference seekers are the sweet spot in your e-mail strategy

You may know that your e-mail list includes stay-at-home moms, in-store shoppers and bargain hunters, but there could be another influential segment hiding in plain sight: preference seekers.

Inbox Insider: E-mail drives sales away from the inbox

Given that e-mail is the choice form of communication for many consumers, it's no surprise that its influence on offline sales, brand advocacy and discovery is high.

GSI acquires retargeting firm FetchBack

GSI Commerce's marketing services division has acquired Tempe, AZ-based retargeting firm FetchBack. Terms of the deal, announced June 1, were not disclosed.

Inbox Insider: E-mail service providers break the mold

E-mail marketing service providers are becoming more than just that. They are transitioning to social marketing providers, mobile marketing companies, behavioral marketing firms and so on.

E-Dialog acquires MBS for $22.5 million

E-mail marketing firm e-Dialog has acquired database marketing company MBS from World Marketing Inc. for approximately $22.5 million in cash. It is the second acquisition in a month for e-Dialog, which bought Philadelphia-based mobile services company M3 on April 21.

Inbox Insider: Integration tools help to sort through data

Integrating data is one of the major challenges e-mail marketers face today. While e-mail campaigns allow marketers to collect many types of data, they are often faced with difficult decisions on how to use this information and apply it to future campaigns.

Inbox Insider: Forrester Wave report rates top ESPs

E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.

Petco uses e-mail effort to promote organic pet food

Petco has added monthly e-mail- and insert media-focused messages about its products and services to its marketing mix. The initiative is a result of the company's work with e-mail marketing agency e-Dialog, which it hired earlier this year.

JetBlue working with e-Dialog on e-mail marketing, loyalty program

JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.

What do e-mail marketing firms look for in potential employees when filling positions?

When it comes to our people and potential candidates, there is one common value we seek: Passion. When meeting with a candidate, we want to see that they are passionate about not only their work and e-mail marketing, but life in general and the opportunity to work with others with the same passion.

Key ways to optimize unsubscribe requests

As the Internet audience matures, convincing people to sign up for e-mail marketing has become much more of a challenge. That makes every address added to your database a valuable asset. Though many companies fixate on address acquisition, they don't pay sufficient attention to the relevance of their e-mail campaigns.

Expedia expands e-mail efforts to Asia Pacific region

Expedia is expanding its e-mail program into Australia, New Zealand and India. The travel site will be working with e-mail services firm e-Dialog, its current e-mail provider, to expand its e-mail newsletter and marketing activities into these Asia-Pacific marketplaces.

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