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Two thirds of consumers use mobile emails to redeem offers, but three-quarters delete them before viewing the deals. Is it a control thing?
Security, storage and systems management services provider Symantec is rolling out its own internally developed e-commerce solution. It will not extend its contract with e-commerce solutions provider Digital River beyond its June 30, 2010 expiration.
E-commerce service provider Digital River is eliminating 120 positions globally as part of a realignment that will see the outsourcing of its customer service operations and growth in its product development and sales areas. "This is not a downsizing," said Ed Merritt, VP, investor relations at Digital River. By contracting with outsourcing provider Sitel to manage its customer e-mail and phone inquiries beginning September, "the level of service provided to customers will be better than we can provide," said Merritt.
Digital River Inc. has introduced a new e-commerce platform designed to optimize the online sales of limited-edition and clearance merchandise for manufacturers. "Companies are looking for additional sources of revenue," said Matt Voda, group VP and product manager at Digital River. As a result, the traditional scenario that saw manufacturers liquidating left over inventory through a third-party isn't as appealing as it once was.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...