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The Wednesday Stack: Adobe Makes Analytics More Accessible

Exclusive news from Adobe Analytics Cloud

CMO Q&A: Sara Spivey, Bazaarvoice

Sara Spivey, Bazaarvoice CMO, talks about the importance of measurement, and her belief in a "best-of-breed" marketing stack

Physical Meets Digital in the Future of Retail

Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

The Monday Stack: Happy July 4th

Our weekly column about marketing tech and ops

One on One: Sara Spivey Talks About the Data Goldmine

Sara Spivey, CMO of Bazaarvoice

Clarifying the Vague Rules of User-Generated Content

There's a growing debate on who owns UGC, who controls it, and how to use it in word-of-mouth marketing.

Spivey Named CMO of Bazaarvoice

The veteran tech marketer takes over the growth strategy of this retail content marketing provider.

News Byte: Half of Consumers Doubt Authenticity of Reviews

Even more believe that companies delete negative critiques of their products and services online.

Twitter: the should-be conversation channel

A new study by Bazaarvoice reveals loopholes in the business-to-consumer conversation.

Google+ partners with Bazaarvoice, PowerReviews on +1 referrals

Google has partnered with social commerce companies Bazaarvoice and PowerReviews to help brands implement the "+1" recommendation button.

Bazaarvoice to launch three products this fall

Social commerce software company Bazaarvoice said April 5 that it will introduce three products this fall - Bazaarvoice Customer Intelligence, SocialConnect Suite and Bazaarvoice Platform - to help marketers react faster to social media feedback from customers. The products will also automate some processes and make others simpler and more direct, the company said.

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Relive the 2017 Marketing Hall of Femme

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