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More than three-quarters of smartphone users hold themselves most accountable for protecting their own privacy, says a new survey.
A new report from privacy management and solutions provider TRUSTe reveals that consumers don't yet trust mobile targeting.
Online security firm TRUSTe has launched "TRUSTed Mobile Ads," a tool allowing consumers to opt out of mobile ads from participating companies, confirmed the firm's CEO Chris Babel during ad:tech San Francisco.
Taking a closer look at 2011 and looking to the future we can see three distinct phases of the industry's self-regulatory movement emerge.
The Federal Trade Commission's proposed revisions to the Children's Online Privacy Protection Act could open the door to broader online advertising implications.
Online security firm Truste rolled out the Digital Advertising Alliance's "Advertising Option" icon to online-video and rich-media ads on August 26.
Although 70% of consumers are aware of online behavioral advertising (OBA), only 5% recognize the Digital Advertising Alliance's "Advertising Option" icon, according to a study from online security firm TRUSTe.
Privacy is consumers' top concern when using mobile applications, according to a survey by online security firm TRUSTe released April 27. Nearly four in 10 consumers (38%) identified privacy as their top concern, and more than half (56%) said the issue is one of their foremost concerns, according to the online survey of 1,000 consumers conducted in February by research company Harris Interactive.
Online security firm TRUSTe launched the "TRUSTed Data Collection" privacy program on April 4. The initiative ensures that certified third-party companies collecting consumer information online are transparent about their practices, provide consumers the choice to opt-out, and abide the customer's choice.
Online advertising self-regulation group the Digital Advertising Alliance endorsed TRUSTe's "Trusted Ads" platform on January 20, prior to the service's rollout. It is the group's third approval of an online ad platform. Online security firm TRUSTe, which launched a pilot program last year, said it will roll out the ad platform after the DAA endorsement.
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