Performics

111 East Wacker Drive Suite 1500
Chicago, IL 60601
Tel: (312) 739-0222
Fax: (312) 739-0223

www.performics.com
dana.todd@performics.com

Performics is the first global performance marketing company partnering with marketers to make smart marketing decisions that improve ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens. Performics, headquartered in Chicago with presence in 18 countries and regional centres in London and Singapore, is part of Publicis Groupe—the world's third largest communications group and top global search spender. Participate with us at www.performics.com.

SVP of Marketing and Business Development:
Dana Todd
dana.todd@performics.com
Tel: 312-777-4642

Have yourself a mobile little Christmas

Strong search placements during back-to-school presages a holly-jolly holiday for marketers employing smartphones and tablets.

Can Facebook ads work for large brands?

With its recent IPO, Facebook ads are getting a lot of scrutiny.

Plug-ins: search marketing

Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.

The term "integrated marketing" is "loosy goosy": SES Conference

The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22.

Performics promotes insider to worldwide CEO

Performance marketing company Performics has promoted Daina Middleton to worldwide CEO, the company said on Dec. 8. Middleton previously served as Performics' U.S. CEO.

Calculating the attribution value of emotion

While we build the future of digital media mix modeling via attribution, we should include variables for weighting levels of connection and emotional influence.

Holiday retail sales from paid search to jump 15%: Performics

Holiday retail sales will rise 15% this year as a result of actively managed paid search campaigns. This, according to projections from Performics, a search marketing firm, compared with 2009 numbers.

Dealerships and franchises face unique search marketing challenges

When it comes to implementing paid search campaigns, good management and coordination is everything. But for companies with a large number of local franchises or dealerships, organizing and optimizing pay-per-click advertising can be even more complex.

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