Responsys Americas

900 Cherry Avenue, 5th Floor
San Bruno, CA 94066
Tel: (650) 745-1700
Fax: (650) 745-1701

Dan Springer
Tel: (650) 745-1700

New Byte: Responsys Posts 25% Gain in Second Quarter

The cloud-based software company adjusts 2013 revenue outlook upward to $195 million.

Marketing News Bytes: May 2, 2013

Updates on companies, products, and people

Responsys emphasizes design and mobility to optimize email

To drive email response rates, marketers should be mindful of the little things such as colors, hierarchy, balancing text and images and mobile optimization said executives at the Responsys Interact conference in San Francisco, Calif.

Study: Most retailers email inactive subscribers

A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according to a study released by email service provider Responsys on Nov. 17.

Email marketers expect 2011 holiday season to top last year

With this year's email click and open rates outperforming 2010's numbers by 23% and 11%, respectively, marketers should prepare for a stronger holiday season than last year.

Q&A with Dan Springer, chairman and CEO, Responsys

Dan Springer, chairman and CEO of email services provider Responsys, helped take the company public in April, raising about $70 million in net proceeds.

Q&A: Aaron Smith, VP of campaign services, Responsys

Microsoft and e-mail service provider Responsys are partnering to enhance the consumer experience in the Windows Live Hotmail service. The companies are promising to create more engaging and rich experiences in Hotmail through the deal. In an interview with Direct Marketing News, Aaron Smith, VP of campaign services at Responsys, discussed what the partnership means for marketers.

Make e-mail marketing the linchpin of holiday planning

This year's holiday shopping season will be another tough one for retailers. Marketers have more channels than ever for sending out promotions, but e-mail remains the linchpin of integrated digital marketing programs.

Retailers savvier about e-mail subscriber control in 2009: Responsys

Retailers are giving consumers more control over e-mail opt-outs, according to a report from Responsys. The Web marketing firm's latest "Retail Email Unsubscribe Benchmark Study" found that 35% of retailers let consumers reduce the number of messages they received during 2009. This number was up from 16% in 2008. testing social media, e-mail integration with Responsys' tool

Digital firm Responsys launched a platform to integrate e-mail marketing and social media on March 16. Client is using the tool to add more social media to its digital marketing mix.

Inbox Insider: E-mail marketing goes global

E-mail marketing continues to grow, taking advantage of the cheap, yet efficient technology and measurement ability it provides. So, it's likely that it also will expand globally.

Inbox Insider: Forrester Wave report rates top ESPs

E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.

Cyber Monday, Black Friday e-mail volume up, deliverability down

The volume of e-mail marketing messages sent on Black Friday and Cyber Monday hit an all-time high this year. However, according to e-mail vendor Pivotal Veracity, message deliverability was an issue for marketers.

Nutrisystem working with e-mail AOR Responsys to improve campaigns

E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.

Responsys to acquire Smith-Harmon

E-mail marketing firm Responsys has agreed to acquire digital marketing consultancy Smith-Harmon in a part-cash, part-stock deal. Financial terms of the agreement, which is expected to close next month, were not disclosed. For the near future, Smith-Harmon will continue to operate as an independent brand, known as "Smith-Harmon, a Responsys company."

Adobe's Omniture buy signals plush times ahead for data industry

Adobe's decision to acquire Omniture later this year signals a newfound prominence for Web analytics and measurement tools within the online marketing industry. The deal could also indicate that other firms in the measurement space will hear from suitors as more companies look to add analytic tools, according to industry experts.

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