529 E. Main Street
Lititz, PA 17543
Tel: (717) 627-4528
Fax: (717) 627-6087

Director of Marketing:
Megan Ouellet
Tel: (717) 627-4528

Cart Abandonment Emails May Have Hit a Plateau

A new study reveals that the use of cart abandonment strategies may have peaked.

5 Ways to a Merry Holiday Email Experience

We're making a list, and we're betting you check it more than twice when planning your holiday email campaigns.

Soccer Retailer Scores with Email Campaigns

For soccerloco, email automation is a game-winning strategy.

Inbox Insider: Personalization is the new black

We all know that relevancy is a term that is very fashionable. However, personalization is becoming more the trend these days.

Listrak teams up with Goodmail

E-mail marketing services firm Listrak has partnered with Goodmail Systems in order to offer its clients the ability to better their reputation and send CertifiedEmail.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

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