3 Melrose Lane
Flushing, NY 11363-1220
Tel: (718) 225-4151
Fax: (718) 225-4889
www.erdm.com
ernan@erdm.com
President:
Ernan Roman
ernan@erdm.com
Tel: (718) 225-4151
Most online preference centers are useless, said Ernan Roman, president of Ernan Roman Direct Marketing, during a Direct Marketing Club of New York (DMCNY) presentation on March 8. Brands shouldn't ask consumers if they want to be bothered via email or other contact methods, but should instead engage consumers to understand their wants and feelings.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
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