Ernan Roman Direct Marketing Corp

3 Melrose Lane
Flushing, NY 11363-1220
Tel: (718) 225-4151
Fax: (718) 225-4889

www.erdm.com
ernan@erdm.com

President:
Ernan Roman
ernan@erdm.com
Tel: (718) 225-4151

Montreal Transit's Innovative App Drives High Engagement

Customers want personalized experiences throughout the entire customer journey.

Most online preference centers are useless: DMCNY

Most online preference centers are useless, said Ernan Roman, president of Ernan Roman Direct Marketing, during a Direct Marketing Club of New York (DMCNY) presentation on March 8. Brands shouldn't ask consumers if they want to be bothered via email or other contact methods, but should instead engage consumers to understand their wants and feelings.

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