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Digitas Health is a unit of Digitas, a leading global digital marketing and media agency and a member of the Paris-based Publicis Groupe. Clients include leading pharmaceutical, bioscience, and medical device companies.
Healthcare marketers should prioritize educating and supporting female consumers, rather than just promoting their products or services to them, industry experts said June 1 at the "Health Styles of the 40-Everything Woman" panel in New York.
Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn. It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health.
Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman
Find out what Norm Alger, VP/director, creative, Digitas Health, thinks of RedHook's "Liquid Goodness" campaign, Western Union's Chines New Year effort, and Wesley Enhanced Living Foundation's direct mail call for donations.
TV spend still rules, but direct marketing efforts, particularly digital, have gained an increasing share of OTC drug advertising budgets
Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job
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