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Salaries are on the rise for digital marketing specialists, especially those in e-commerce, analytics, and SEO/SEM, according to a new survey.
Salaries for direct and interactive marketing professionals will remain consistent compared with last year, said Wendy Weber, president of direct marketing recruitment firm Crandall Associates.
Digital marketers have higher average salaries than those specializing in offline channels, said executive recruitment firm Crandall Associates this week. The burgeoning online channel has produced positions for which executives can "write their own ticket," said Wendy Weber, president of Crandall Associates.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
DMN's Career Center
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