Carlson Marketing

2845 Matheson Boulevard East
Mississauga, ON L4W 5K2
Tel: (905) 214-8699
Fax: (905) 214-8693

www.carlsonmarketing.com
mpetin@carlsonmarketing.ca

Carlson Marketing is a global marketing services company with two global service offerings: Brand Loyalty and Engagement & Events. Supporting capabilities include Strategy & Planning, Creative, Interactive & Media, Incentive & Event Management, Award Services, Technology Services, and Decision Sciences.

President:
Michel Petin
mpetin@carlsonmarketing.ca
Tel: (905) 214-8699

JetBlue campaign touts TruBlue loyalty program

JetBlue Airways has launched a campaign to acquire new members for its customer loyalty program, "TruBlue." The campaign will include e-mail marketing, in-flight and airport spots, and online and out-of-home advertising.

Group Aeroplan completes acquisition of Carlson Marketing

Montreal-based Groupe Aeroplan has completed its acquisition of Carlson Marketing, a loyalty marketing firm based in Minneapolis. The $175.3 million deal was announced early last month.

Groupe Aeroplan to acquire Carlson Marketing

Montreal-based Groupe Aeroplan announced on November 3 that it will acquire Carlson Marketing, a Minneapolis-based company also operating in the loyalty space. The deal is expected to close next month. Executives for both companies said they expect the $175.3 million deal to help the combined organization expand outside of North America.

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