Carlson Marketing

2845 Matheson Boulevard East
Mississauga, ON L4W 5K2
Tel: (905) 214-8699
Fax: (905) 214-8693

www.carlsonmarketing.com
mpetin@carlsonmarketing.ca

Carlson Marketing is a global marketing services company with two global service offerings: Brand Loyalty and Engagement & Events. Supporting capabilities include Strategy & Planning, Creative, Interactive & Media, Incentive & Event Management, Award Services, Technology Services, and Decision Sciences.

President:
Michel Petin
mpetin@carlsonmarketing.ca
Tel: (905) 214-8699

JetBlue campaign touts TruBlue loyalty program

JetBlue Airways has launched a campaign to acquire new members for its customer loyalty program, "TruBlue." The campaign will include e-mail marketing, in-flight and airport spots, and online and out-of-home advertising.

Group Aeroplan completes acquisition of Carlson Marketing

Montreal-based Groupe Aeroplan has completed its acquisition of Carlson Marketing, a loyalty marketing firm based in Minneapolis. The $175.3 million deal was announced early last month.

Groupe Aeroplan to acquire Carlson Marketing

Montreal-based Groupe Aeroplan announced on November 3 that it will acquire Carlson Marketing, a Minneapolis-based company also operating in the loyalty space. The deal is expected to close next month. Executives for both companies said they expect the $175.3 million deal to help the combined organization expand outside of North America.

ABR 2009: Carlson Marketing

Founded in 1938, Carlson is one of the oldest agencies in the space. It has deep roots in CRM, brand loyalty and engagement and continues to look forward in the digital space by increasing efforts in social media, interactive marketing and mobile. The company prides itself on its rich heritage in the direct marketing space and its focus on analytics and database services. Click headline above to view Carlson's full profile, complete with capabilities and company history.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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