2845 Matheson Boulevard East
Mississauga, ON L4W 5K2
Tel: (905) 214-8699
Fax: (905) 214-8693
www.carlsonmarketing.com
mpetin@carlsonmarketing.ca
Carlson Marketing is a global marketing services company with two global service offerings: Brand Loyalty and Engagement & Events. Supporting capabilities include Strategy & Planning, Creative, Interactive & Media, Incentive & Event Management, Award Services, Technology Services, and Decision Sciences.
President:
Michel Petin
mpetin@carlsonmarketing.ca
Tel: (905) 214-8699
JetBlue Airways has launched a campaign to acquire new members for its customer loyalty program, "TruBlue." The campaign will include e-mail marketing, in-flight and airport spots, and online and out-of-home advertising.
Montreal-based Groupe Aeroplan has completed its acquisition of Carlson Marketing, a loyalty marketing firm based in Minneapolis. The $175.3 million deal was announced early last month.
Montreal-based Groupe Aeroplan announced on November 3 that it will acquire Carlson Marketing, a Minneapolis-based company also operating in the loyalty space. The deal is expected to close next month. Executives for both companies said they expect the $175.3 million deal to help the combined organization expand outside of North America.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
