Advertising Age ranks Wunderman as the #1 digital agency and #1 CRM agency in the world. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries and specialist teams in social, mobile and data.
Director, Global Client Development:
It's a question that's burning through the minds of many marketers — and that's why we asked our readers to vent some steam and weigh in.
Shawn Sweeney has been named VP of data and analytics at KBM Group, a new position. The post is effective August 11. Sweeney will report directly to Andy Rutberg, chief data officer and president of global services at Wunderman subsidiary KBM Group.
Stewart Pearson, chief client officer at Wunderman, discusses the benefits of social CRM and how loyalty programs can turn one-off customers into brand advocates.
Nick Moore leads the creative teams at Wunderman in New York, one of the largest direct marketing agencies. He explains his perspective on hiring.
Revenue in WPP Group's branding and identity, healthcare and specialist communications group, which includes its direct and interactive agencies, grew 9.5% in the first quarter to $903.6 million, compared with Q1 2010. Dublin, Ireland-based WPP also said in its first-quarter earnings report that its "direct and interactive networks of Wunderman and OgilvyOne, together with specialist digital agencies VML and JWT Inside, showed strong growth."
David Hohman, SVP and New York analytics practice lead at marketing agency MRM Worldwide, discusses the recent McCann/MRM US Army account win and the future of social CRM.
The US Army has retained McCann Worldgroup as its agency responsible for a full range of advertising and marketing services including direct marketing. The agency's new contact will begin April 7, said Dan Elkins, deputy for public affairs at the Army's Mission and Installation Contracting Command.
Southwest Airlines launched a sweepstakes on March 15 to promote its Rapid Rewards loyalty program. The company will give away 10 million rewards points to existing and new members through the sweepstakes. One hundred members will each win 100,000 "Rapid Rewards Points." Non-members can sign up for the loyalty program to become eligible to win.
WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2010 like-for-like revenue growth of 4.5%, the holding company said March 4. The unit, which includes direct, digital and interactive marketing agencies, also reported total revenue growth of 7.3% in the year's fourth quarter.
Y&R has appointed David Sable, vice chairman and COO of Wunderman, as its global chief executive. Sable replaces Hamish McLennan in the role. McLennan is leaving the role to return to his native Australia for family reasons.
Southwest Airlines revealed updates to its loyalty program, Rapid Rewards, on January 6, including removing blackout dates and seat restrictions for reward redemptions.
WPP-owned direct and digital agency KBM Group has agreed to acquire Marketing Direct Inc. (MDI), a direct and interactive agency specializing in the healthcare sector. Financial terms of the deal, which is subject to regulatory and shareholder approval, were not disclosed. It is KBM's second acquisition in two months.
Integrated agency KBM Group agreed to acquire database company I-Behavior on November 10 for an undisclosed amount. The deal requires regulatory and shareholder approval.
Holding companies Interpublic Group and WPP Group reported increased revenues in the third quarter compared to the same period of last year.
CRM service provider KnowledgeBase Marketing has reorganized its divisions and rebranded as KBM Group as of October 7. The reorganization includes KnowledgeBase Marketing's US and global divisions, as well as subsidiaries Datacore Marketing and Fortelligent.
Direct marketing agency Wunderman has acquired Singapore-based Comwerks Interactive, a digital agency with a focus on analytics and optimization.
Steven Dapper, chairman and founder of integrated agency Hawkeye, was elected chairman of the board of the Direct Marketing Association on May 11.
Starbucks is conducting an integrated campaign for the release of its However-You-Want-It products in retail stores. Both the product, which consumers can use to blend customizable drink combinations, and the marketing push launched May 4.
Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.
Wunderman named Becky Chidester, most recently the president of Wunderman NY, to the newly created position of president of Wunderman World Health, effective April 19.
Wunderman has named Mark Russell president of Wunderman Toronto and managing director of Blast Radius' Detroit, Chicago and Toronto offices, effective March 8. Russell reports to Trish Wheaton, global CMO of Wunderman and chair of Wunderman Canada, and Gurval Caer, CEO of Blast Radius.
WPP Group's branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies, saw like-for-like revenues decline 6.2% for 2009 compared to the year before. The holding company's overall like-for-like revenue was down 8.1% for 2009
Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.
The news that Twitter Search - which is currently simply a search box that trolls Twitter feeds in real-time - will also soon start crawling and indexing the links that Tweets link to, was covered closely last week by many news outlets, with plenty of questions as to whether this function could someday pose a threat to Google and other mainstream search engines.
Twitter is everywhere and chock-full of consumers - so more and more marketers want to get on the Tweeting bandwagon. But how can you be sure you're making the most of your microblogging efforts? Four experts share their top tips
Microsoft has consolidated all of its DM business, and as of July 1, Wunderman will be its global AOR for relationship marketing. Previously the marketing initiatives had been split between Wunderman and MRM, part of Interpublic's McCann Worldgroup.
Nick Moore took creative charge of Wunderman New York in September 2006 and quickly transformed the agency into a conceptually driven, multichannel creative agency.
Southwest Airlines has selected Wunderman as its agency of record for the airline's frequent flyer program, Rapid Rewards. The account will be managed from Wunderman's Irvine, CA, office and will utilize the resources of the Wunderman network, the company said.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.