7850 North Belt Line Road
Irving, TX 75063-6098
Tel: (972) 506-3400
Fax: (972) 506-3505
Targetbase is a database marketing provider headquartered in Dallas, TX, with offices in Greensboro, NC and London. All are part of the Omnicom Group, Inc.
Tel: (972) 506-3400
Holding company Omnicom Group said June 17 that it has formed a business unit to manage its interests in the Asia-Pacific region. Omnicom Greater China will support agencies in mainland China, Hong Kong, Macau and Taiwan from its Beijing headquarters.
Mark Wright, president and CEO of Targetbase, a database marketing technology services company, discusses why it's important for marketers to be able to read customer sentiment on social networks. He also predicts that data collection abuse will ultimately force legislation.
Epsilon, KBM Group and Targetbase topped the 2011 Forrester Research Wave assessment of US database marketing service providers. Forrester listed all three in the "leaders" category. The report measured the top database marketing vendors against 90 criteria. Companies were gauged based on their current offering, their corporate strategy and the depth of their market presence.
Targetbase named Mark Wright CEO on April 14. He will also continue to serve as president of the Dallas-based agency.
Founded 30 years ago as a division of MARC Research, Targetbase has always had a strong focus in analytics. Today, the agency works to keep brand messaging relevant in the online and offline space. Using its robust background in data, Scholes says the company has a "listen, respond, and listen again" approach, so digital campaigns can be part of a continuous loop — dynamic and updated on the fly. Click headline above to view Targetbase's full profile, complete with capabilities and company history.
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