314 West Superior Street Suite 503
Chicago, IL 60654
Tel: 312-263-8686
Fax: 312-600-9050
www.northernlightsdirect.com
contact@northernlightsdirect.com
Northern Lights Direct is a leading brand direct response agency with offices in Chicago and Toronto. Our services include strategic planning, media management, and creative and production services for direct response television (DRTV) and direct response online.
CEO:
Sandy French
Nonprofit organization Children International has launched a long-form DRTV campaign developed by Northern Lights Direct.
Direct response TV (DRTV), long used by marketers to drive immediate results, has typically been punctuated by phone operators who are standing by to take orders.
Northern Lights Direct Response has been named DRTV agency of record for SickKids Foundation, the fundraising arm of the Toronto-based Hospital for Sick Children. This adds to the agency's stable of nonprofit clients in the US and Canada, which also includes Children International, US Humane Society, Prison Fellowship and Trout Unlimited.
Plan Canada, a child-centeredinternational development charity, has launched a DRTV campaign created by Northern Lights Direct Response.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
