Draftfcb

100 West 33rd Street
New York, NY 10001-2900
Tel: (212) 885-3000
Fax: (212) 885-3100

www.draftfcb.com
info@draftfcb.com

Draftfcb is one of the largest global advertising agency networks with headquarters in both Chicago and New York. It is owned by Interpublic Group

President:
Sandy Kolkey
info@draftfcb.com
Tel: (212) 885-3000

News Byte: Foote, Cone & Belding Is Reborn

Draftfcb CEO Carter Murray makes his first mark on the agency with a colorful new logo and a distinguished old name.

News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role

Chris Shumaker was hired as Draftfcb's first-ever CMO in a bid to drive new business.

Marketing News Bytes: June 6, 2013

Updates on companies, products, and people

Marketing Newsbytes: January 25, 2013

Updates on companies, products, and people in marketing.

Draftfcb files lawsuit against Digitas

Draftfcb, part of the Interpublic Group of Companies, is suing two former employees and Digitas, confirmed a Draftfcb spokesperson.

Cox Communications taps Draftfcb Chicago as AOR for digital, direct

Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16.

Draftfcb chief growth officer resigns

Draftfcb chief growth officer Nick Paul has resigned from the agency, said Draftfcb EVP and chief communications officer Wally Petersen. Recently appointed global chief of staff Peter Drakoulias will take on Paul's business development responsibilities, effective immediately.

Draftfcb CCO out after 15 months

Draftfcb New York's chief creative officer, Darren Moran, will vacate his post in the first quarter of 2012, the agency's chief communications officer, Wally Petersen, confirmed in a statement on Dec. 22.

Drakoulias promoted to Draftfcb global chief of staff

Peter Drakoulias has been promoted to the newly-created position of global chief of staff at Draftfcb effective immediately, he told Direct Marketing News. He will report to Draftfcb president and CEO Laurence Boschetto and he will partner with George Kane, EVP and worldwide financial director, to oversee the agency's global M&A activity.

IPG revenue up, net income boosted by Facebook sale

The Interpublic Group of Companies (IPG) reported revenue of $1.73 billion for the third quarter of 2011, an 8.7% growth increase compared with Q3 2010.

Draftfcb loses Gevalia account to Y&R's Taxi

Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized."

Draftfcb hires Nielsen to lead Beiersdorf account

Draftfcb has named Rob Nielsen global executive creative director for the agency's Beiersdorf AG account. He will join Draftfcb on Oct. 10 and report directly to Jonathan Harries, the agency's vice chairman and global chief creative officer.

Draftfcb hires analytics, strategy chiefs in NY office

Draftfcb has named Paula Fedoris EVP and chief analytics officer and Sara Bamber chief strategy officer for its New York office. Bamber's hire took effect September 6, while Fedoris started work at the agency last week.

Agencies tap CMOs to extend growth

The job of agency CMO is not a new one, but it is a role that is becoming more prominent as agencies aim to put themselves — as they do their clients — in the best possible light.

Everyone loves a playground

Instead of treating loyalty programs like old-time banks, we should treat them like playgrounds.

Draftfcb Chicago to cut staff after losing SC Johnson

Less than a month after losing the key SC Johnson & Son global advertising account to BBDO and Ogilvy & Mather, Draftfcb Chicago said August 16 that it will reduce its staff by approximately 10%. The agency's global workforce will be cut by 3%.

Draftfcb loses SC Johnson account to BBDO, Ogilvy

SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units.

Revenue up at Interpublic, IAN unit

The Interpublic Group of Companies' second-quarter revenue increased 4.7% organically, compared with the prior year, to $1.74 billion. The holding company's Integrated Agency Network segment, which includes agencies McCann Worldgroup, Draftfcb, Lowe & Partners and Mediabrands, saw second-quarter revenue growth of 3.9% to $1.47 billion.

Q&A: Liz Deutch, EVP and global director of customer engagement, Draftfcb

Liz Deutch, EVP and global director of customer engagement at Draftfcb, discusses her new position at the agency and the difference between customer engagement and CRM with Direct Marketing News. Deutch's career has spanned more than two decades, including roles with Ogilvy & Mather Direct, Ammirati and Puris, Enfatico and Young & Rubicam Brands (Y&R Brands).

Shuttleworth promoted to chief strategy officer at Draftfcb Chicago

Draftfcb Chicago has promoted EVP and chief strategic planning officer Jamie Shuttleworth to chief strategy officer, the agency said May 13. He will report directly to Draftfcb Chicago president Michael Fassnacht and manage about 100 employees in the agency's planning and customer intelligence departments.

Draftfcb buys London digital shop Blue Barracuda

Draftfcb has acquired London-based digital agency Blue Barracuda. Draftfcb will incorporate Blue Barracuda's 60-person staff into its London office and rebrand the combined agency as Draftfcb London: Fuelled by Blue Barracuda.

Draftfcb hires Coughlin as first global CMO, EVP

Draftfcb has named Debra Coughlin its first global CMO and EVP, effective March 14. Coughlin is leading the agency's global capabilities team, overseeing the development and promotion of agency tools and proprietary technology. She is based in New York and reports directly to Laurence Boschetto, CEO of Draftfcb.

Petco launches integrated effort with new AOR Draftfcb Orange County

Petco is rolling out a consumer awareness campaign with digital, newspaper insert, in-store and TV components. The effort is Draftfcb Orange County's first campaign as the pet supply retailer's brand and product advertising AOR.

MilkPEP promotes mobile site with integrated campaign

The Milk Processor Education Program (MilkPEP) is conducting a marketing campaign encouraging consumers to drink milk to make up for the lack of nutrients in the their diets. Draftfcb Chicago executed the effort, launched January 11, along with partner Interpublic Group agencies.

WPP, IPG report Q3 revenue increases

Holding companies Interpublic Group and WPP Group reported increased revenues in the third quarter compared to the same period of last year.

Case Study: US Census surpasses goals using targeted campaigns

Tapped by the US Census Bureau, Draftfcb New York led a massive marketing campaign aimed at making sure the increasingly diverse US population sent in its 2010 Census forms, while keeping labor costs for door-to-door staff to a minimum.

Agencies develop formal mobile units

Forward looking direct marketing agencies are bolstering their mobile marketing capabilities to offer better expertise, broader options and greater integration with other advertising and marketing solutions.

Interpublic, Publicis report Q2, first half revenue gains

Advertising holding companies Interpublic Group and Publicis Groupe both reported second-quarter and first-half 2010 year-over-year revenue increases July 29.

Forest Service, Ad Council launch integrated 'Smokey Bear' campaign

The US Forest Service and the nonprofit National Association of State Foresters (NASF) have partnered with The Ad Council to launch this year's "Smokey Bear" forest fire-prevention campaign. The effort launched June 30.

Taco Bell counts on superheros in CRM program

Taco Bell has launched its first social media CRM program, using original cartoon episodes to engage consumers. The company plans to expand the effort this summer after a May soft launch on YouTube, Facebook, Twitter and mobile platforms.

Draftfcb New York expands work on federal anti-drug campaign

The US Office of National Drug Control Policy has expanded Draftfcb New York's work to include management of its campaign website and oversight of its social media initiatives. Draftfcb also retained its status as agency of record for the National Youth Anti-Drug Media Campaign after a three-month review process, according to a statement from both organizations.

Oreo awards 360i digital business

Oreo, a Kraft Foods Nabisco brand, has selected 360i as its lead digital agency. Razorfish was Oreo's previous lead digital agency.

Volkswagen names Draftfcb its CRM AOR

Volkswagen of America named Interpublic Group's Draftfcb its agency of record for CRM on February 17. The agency, hired after a review, will take over duties previously handled by Crispin Porter & Bogusky and Euro RSCG Worldwide.

Dockers extends 'Wear the Pants' campaign to interactive Super Bowl effort

Levi Strauss & Co.'s Dockers brand is taking its "Wear the Pants" campaign to the Super Bowl with a promotional effort that integrates TV, online and mobile marketing. The initiative is a result of the company's partnership with music site Shazam.

Draftfcb launches pro bono PSA for Hodgkin's research nonprofit

Draftfcb Orange County has produced a PSA for the Alese Coco Fight 2 Win Campaign, a nonprofit that raises money for Hodgkin's Disease research. The ad is running on donated air time on stations including Fox and ESPN, as well as the Turner Networks. The PSA drives viewers to Fight2Win.org, where they can get more information on the disease and instructions on how to make donations.

Levi's aims to return masculinity to khakis in Dockers effort

Although denim has dominated the pants market for the past few years, Levi's has launched a Dockers campaign to bring back khakis. The multichannel effort, which includes TV, print, search, social media, mobile, viral video, e-commerce and PR, is led by creative that attempts to reconnect male consumers with masculinity.

Zappos.com names Mullen creative AOR; online DM to stay in house

As it strives to create a more holistic marketing plan for next year, Zappos.com has named Mullen its creative AOR, with responsibility for brand development, media buying and creative, including digital advertising. The agency will work closely with King Fish Media, Zappos.com's partner for offline direct marketing.

Draftfcb shifts global research duties to IPG unit

Draftfcb has discontinued its Worldwide Marketing Research Services group, DMNews has learned. Its leader, Sid Liebenson, EVP and director of marketing at Draftfcb, will leave the agency at the end of the year. The research group's duties will be handled by Interpublic Group's Center for Marketing Intelligence.

Kmart, Draftfcb focus on tweens for back-to-school

Kmart has kicked off a tweens-targeted back-to-school campaign with longtime agency of record Draftfcb. The campaign, called "Schoolebrity," features TV ads, flash banners, online games, in-store promotions, e-mail blasts and a sweepstakes.

Gevalia to extend engagement push with new site

Gevalia Kaffe will push forward with a lengthy branding and loyalty effort when it launches a revamped Web site and social media efforts in August. The mail order coffee company is introducing its new site — designed by its online agency RazorFish — in August. As part of an effort to improve customer interactions and engagement, the new site will allow customers to design their own coffee delivery programs.

New Smokey Bear PSAs target young adults

The US Forest Service, National Association of State Foresters and the Advertising Council have teamed with Draftfcb to launch a new round of PSAs featuring Smokey Bear. The campaign, which includes a redesigned Smokey Web site and enhanced social media presence, debuts this week.

Draftfcb NY merges media buying with CRM and digital in new division

Draftfcb New York has merged its media, digital and CRM practices into a single unit, the Real-Time Marketing division.

Draftfcb NY new division puts new spin on CRM

Draftfcb New York has merged its media, digital and CRM practices into a single unit called the Real-Time Marketing division. The change, which is in response to the industry-wide focus on CRM and digital, impacted 100 company employees, who were relocated within the building to be in closer proximity and under the same operating budget.

Sharpie, Draftfcb launch integrated campaign

Sharpie is looking for consumer engagement with its new "Uncap what's inside" campaign, launched June 1. The campaign, created by the marker-maker's integrated agency Draftfcb, centers on just-launched Web site SharpieUncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog.

Draftfcb appoints 'data geek' worldwide chief strategy officer

In a move that underscores the increasing importance of data and analytics to its marketing campaigns, Draftfcb has awarded data expert Michael Fassnacht the newly created role of worldwide chief strategy officer. In his new role, Fassnacht will report directly to Draftfcb CEO and president Laurence Boschetto while helping to apply corporate strategy across individual global offices. He is expected to draw heavily on his data expertise for this job.

KFC, Draftfcb launch grilled chicken campaign

KFC has kicked off a new multichannel campaign, called "UNThink," to promote its first foray into grilled chicken products. Draftfcb Chicago, KFC's agency of record since 2003, produced the campaign, which spans digital, mobile, print, TV and out-of-home ads.

MillerCoors consolidates agencies, awards Lite work to Draftfcb

Draftfcb has won agency of record duties for Miller Lite beer as part of a massive agency restructuring for MillerCoors brands. Draftfcb replaces Bartle Bogle Hegarty, which had been AOR for the light beer since 2007.

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