Bromley Communications

401 East Houston Street
San Antonio, TX 78205
Tel: (210) 244-2129
Fax: (210) 244-2401
email: deborah.charnes@bromcomm.com

www.bromleyvill.com

VP & Managing Director:
Deborah Charnes
deborah.charnes@bromcomm.com
Tel: (210) 244-2129

NBA launches effort to attract US Hispanics

In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience.

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Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

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