Bromley Communications

401 East Houston Street
San Antonio, TX 78205
Tel: (210) 244-2129
Fax: (210) 244-2401

www.bromleyvill.com
deborah.charnes@bromcomm.com

VP & Managing Director:
Deborah Charnes
deborah.charnes@bromcomm.com
Tel: (210) 244-2129

NBA launches effort to attract US Hispanics

In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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