Bromley Communications

401 East Houston Street
San Antonio, TX 78205
Tel: (210) 244-2129
Fax: (210) 244-2401

www.bromleyvill.com
deborah.charnes@bromcomm.com

VP & Managing Director:
Deborah Charnes
deborah.charnes@bromcomm.com
Tel: (210) 244-2129

NBA launches effort to attract US Hispanics

In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience.

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