401 East Houston Street
San Antonio, TX 78205
Tel: (210) 244-2129
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www.bromleyvill.com
deborah.charnes@bromcomm.com
VP & Managing Director:
Deborah Charnes
deborah.charnes@bromcomm.com
Tel: (210) 244-2129
In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
