35 West Wacker Drive
15th Floor
Chicago, IL 60601
Tel: (312) 220-5959
Fax: (312) 220-6212
www.arcww.com
marie.roche@arcww.com
Arc Worldwide is the marketing arm of Leo Burnett and specializes in digital communications, direct and database marketing, promotions and shopper marketing.
Managing Director:
Igor Kozak
marie.roche@arcww.com
Tel: (312) 220-5959
Arc Worldwide, the direct marketing arm of Chicago-based agency Leo Burnett, has appointed Nick Jones its EVP, retail practice lead and account director. The former managing director of Draftfcb agency Rivet London is charged with improving Arc's retail unit, which includes clients McDonald's, Comcast and Procter & Gamble, in the new position.
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_570850.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=pad "Turning Big Data Into Smart Data")
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
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