Merkle Direct Marketing

100 Jamison Court
Hagerstown, MD 21740
Tel: (301) 790-3100

EVP & Chief Marketing Officer:
Craig Dempster
Tel: (301) 790-3100

Merkle taps healthcare vet Baskin to lead new market research unit

CRM agency Merkle, which created healthcare and mobile groups this year, launched its market research practice on November 12. The division is a part of the company's Quantitative Solutions Group. The Columbia, MD-based company has hired Christine Baskin to lead the division as VP of market research.

Merkle creates standalone business to measure media buying

Database marketing agency Merkle has formed a business, called LogicLab, to create results-based measurements for media buying. It will develop online tools for media buyers to determine the value of their ad buys. Merkle is developing similar tools on a proprietary basis for some clients.

Merkle appoints chief strategy officer for healthcare

Database marketing agency Merkle has appointed VP Pete Mehr, Ph.D., chief strategy officer for its healthcare marketing practice, which launched earlier this year. Mehr's responsibilities will include developing and overseeing the execution of physician relationship and consumer/patient relationship marketing programs.

Urban Outfitters signs Merkle for data and analytics

Multichannel apparel merchant Urban Outfitters Inc. has selected database marketing agency Merkle Inc. to manage data, analytics, strategy and build a comprehensive custom-built database infrastructure called a Knowledge Center for executing multichannel marketing programs in the US. The deal encompasses all of the company's retail brands, which include Urban Outfitters, Anthropologie and Free People. "We see a trend in the retail space of going away from really basic data processing to taking CRM more seriously," said Scott Cone, SVP and client team lead at Merkle.

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