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Tel: (800) 334-1429
The down economy is still top-of-mind for retailers and consumers, according to attendees at the Internet Retailer Exhibition and Conference in Boston this week.
Plus-size women's apparel multichannel merchant Charming Shoppes Inc. has selected Fry Inc. as its e-commerce vendor, with new e-commerce sites scheduled to launch this fall for Lane Bryant, Fashion Bug and Catherines Plus Sizes. The project will include strategic planning, creative and user experience design, multisite e-commerce platform development, an integrated order management and call center application, and site hosting for the three core brands.
Apparel and blanket manufacturer Pendleton Woolen Mills has engaged Fry Inc. to replatform, design and host its Web site. The new site is scheduled to launch this summer and will use Fry's Open Commerce Platform with the intention of expanding Pendleton's e-commerce business and allowing its small staff to better manage merchandising and promotions.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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