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Marketers should be humans--not robots.
Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.
Updates on companies, products, and people
Some quick info hits to keep you up-to-date.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.
Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.