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Marketing to the Channel: Helping Re-sellers Sell Themselves

The relationship between vendor and resellers is no longer limited to simple rebates or jointly funded marketing campaigns

Inbound ABM is a Thing

ABM and inbound marketing are not necessarily at odds; indeed, they can be harnessed to work together

Data and Ops: At the Core of Marketing

CMOs Mike Volpe of Cybereason and Joe Chernow of InsightSquared on the marketing revolution

What Machine Learning Can (and Can't) Do

Top practitioners talk to us about the benefits and limitations of machine learning and AI

Is the Marketing Automation War Over?

The independent marketing automation vendor space is dominated by a handful of players

Job Postings and Salaries for SEO Are on the Decline

SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.

Episerver begins its ascent

Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner

Meet the Marketer: Christine Nurnberger, CMO, Bottomline Technologies

Christine Nurnberger looks at the challenges of building a marketing team and stack to support the financial services industry

Here are the most reviewed marketing automation platforms on TrustRadius

TrustRadius highlights the most buzzed about platforms on its site.

The Hub Podcast: Episode 1

Omar and Keith talk about Dreamforce, Optimizely and Hubspot's IPO

What can we expect from HubSpot after its IPO?

Hubspot went public today, here's what happens next.

HubSpot Goes Public With Initial Stock Price of $25 Per Share

CEO Brian Halligan rings the Stock Exchange bell and ushers in a new era for inbound marketing.

Optimizely, Hubspot and Marketo are the most widely used marketing tools among enterprise companies

A Venturebeat survey identifies the top marketing platforms in each segment.

Will HubSpot CRM Shake Up the CRM Landscape?

An analyst's view of what marketers need to know about the marketing automation company's product announcement.

Infographic:12 ways to get more people subscribing to your blog

How to turn visitors into loyal readers.

Hubspot files for an IPO, but documents reveal a gloomy financial picture

Marketing automation platform HubSpot is going public.

Here's everyone in the marketing tech world who took the ALS ice bucket challenge

All your favorite MarTechies get in on the viral craze

Act-On software now offers native integrations with all major CRM systems

Act-On launches its new CRM-agnostic approach.

Nine Email Marketing Musts

Marketers should be humans--not robots.

9 Reasons Content Marketing Programs Fail, and How to Ensure They Don't

Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.

Marketing News Bytes: April 18, 2013

Updates on companies, products, and people

Fast Facts: January 2013

Some quick info hits to keep you up-to-date.

Digital marketing mastery in the B2B world

Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.

HubSpot 3 released to enable greater personalization

HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.

Hubspot adds ESP functionality, targets larger enterprises

Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.

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Relive the 2017 Marketing Hall of Femme

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