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The independent marketing automation vendor space is dominated by a handful of players
SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.
Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner
Christine Nurnberger looks at the challenges of building a marketing team and stack to support the financial services industry
TrustRadius highlights the most buzzed about platforms on its site.
Omar and Keith talk about Dreamforce, Optimizely and Hubspot's IPO
Hubspot went public today, here's what happens next.
CEO Brian Halligan rings the Stock Exchange bell and ushers in a new era for inbound marketing.
A Venturebeat survey identifies the top marketing platforms in each segment.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
Hubspot is now in the CRM market.
How to turn visitors into loyal readers.
Marketing automation platform HubSpot is going public.
All your favorite MarTechies get in on the viral craze
Act-On launches its new CRM-agnostic approach.
Based on 400 customer reviews.
Marketers should be humans--not robots.
Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.
Updates on companies, products, and people
Some quick info hits to keep you up-to-date.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
HubSpot announced the launch of HubSpot 3, an integrated platform designed to enable marketers to provide more personalization compared to previous software iterations.
Marketing software provider Hubspot has added functionality that effectively turns the company into an email service provider.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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