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At Salesforce Connections, 2015, speakers joined the dots between marketing and CRM
Comms agency Eastwick's top social marketer reveals her tools of the trade.
Customer review of social media listening platform WeLink.
Is it better to buy all your marketing tools from a single source, or to pick the best from several different vendors?
Integrated social media marketing for its ExactTarget Marketing Cloud
Adobe, Salesforce, Oracle, IBM and HP battle it out in the quest for digital marketing cloud supremacy.
Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.
Kana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks.
The total value of marketing and interactive services mergers and acquisitions increased 13% year-over-year to $2 billion during the first quarter of 2011, according to a report by investment banking firm Jordan, Edmiston Group. Notable Q1 marketing and interactive services transactions included Salesforce.com's acquisition of Radian6 for $326 million; Teradata's acquisition of Aster Data Systems, a data and analytics platform, for $263 million; and Adobe's acquisition of data management platform Demdex.
Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow Salesforce.com to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.