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Tel: (506) 452-9039
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Event Marketing Co-Coordinator:
Dave Clark
Tel: (506) 452-9039

Salesforce blurs the marketing, CRM lines

At Salesforce Connections, 2015, speakers joined the dots between marketing and CRM

Meet The Marketer: Sahana Jayaraman, Eastwick's head of digital and content marketing

Comms agency Eastwick's top social marketer reveals her tools of the trade.

Review: WeLink is a social media listening platform that can target hyper local conversations

Customer review of social media listening platform WeLink.

Marketing clouds vs. open platforms: Which is better for your company?

Is it better to buy all your marketing tools from a single source, or to pick the best from several different vendors?

With "Social Studio," Salesforce introduces a powerful integration of Buddy Media and Radian6

Integrated social media marketing for its ExactTarget Marketing Cloud

Who is winning the Marketing Cloud wars?

Adobe, Salesforce, Oracle, IBM and HP battle it out in the quest for digital marketing cloud supremacy.

Salesforce Radian6 enhances Insights for Big Data

Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.

Kana Software acquires social listening company Overtone

Kana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks.

First-quarter marketing and interactive services M&A activity up 13%

The total value of marketing and interactive services mergers and acquisitions increased 13% year-over-year to $2 billion during the first quarter of 2011, according to a report by investment banking firm Jordan, Edmiston Group. Notable Q1 marketing and interactive services transactions included Salesforce.com's acquisition of Radian6 for $326 million; Teradata's acquisition of Aster Data Systems, a data and analytics platform, for $263 million; and Adobe's acquisition of data management platform Demdex.

Salesforce.com to acquire Radian6

Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow Salesforce.com to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.

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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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