Email Marketing in 2015: What's In and What's Out

Hashtags and predictive analytics are hot; static emails and staid subject lines are not.

Here are the most reviewed marketing automation platforms on TrustRadius

TrustRadius highlights the most buzzed about platforms on its site.

Forrester rates Strongview the best in email marketing, ahead of Oracle and Salesforce

Vendor rankings from Forrester's latest Wave report.

Meet The Marketer: Katie Bisbee, CMO of DonorsChoose.org

The non-profit's top marketer reveals the tools and strategy she uses to keep donors coming back.

Salesforce's new Journey Builder is the most completely integrated tool in its Marketing Cloud yet

A powerful new integration from Salesforce.

ExactTarget Partners With LINE

The Salesforce-owned marketing cloud adds mobile messaging to its platform.

ExactTarget Cofounder, CEO Scott Dorsey Says Goodbye

Scott McCorkle, president of technology and strategy, to take over.

Along with partnership, Microsoft reveals its use of Salesforce's ExactTarget Marketing Cloud

The new tech bromance.

ExactTarget Adds Social Solution to its Marketing Cloud

New platform combines capabilities of Salesforce's Radian6 and Buddy Media businesses.

With "Social Studio," Salesforce introduces a powerful integration of Buddy Media and Radian6

Integrated social media marketing for its ExactTarget Marketing Cloud

Salesforce showcases its new ExactTarget Marketing Cloud at Dreamforce

3 False Best Practices Email Marketers Should Avoid

Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.

News Byte: ExactTarget Launches Salesforce ExactTarget Marketing Cloud

ExactTarget's CEO reveals Salesforce Marketing Cloud's latest development at Connections '13.

Marketing News Bytes: July 18, 2013

Updates on companies, products, and people

Salesforce.com Agrees to Acquire ExactTarget for $2.5B

The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.

Marketers Are Out of This World

Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

The marriage of marketing automation and email

Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.

ExactTarget's Pardot acqusition reflects maturing market

ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.

ExactTarget files for $100 million IPO

Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23.

Email biggest messaging driver of mobile purchases: survey

Email leads text messaging and Facebook as the top driver of mobile purchases among consumers, according to a report released by email marketing company ExactTarget on June 29. The "Mobile Dependence Day" report found that 55% of survey respondents who cited a marketing message as the impetus for a mobile purchase said that email had driven the purchase. Text messaging and Facebook followed at 41% and 35%, respectively.

Q&A: Tim Kopp, CMO of ExactTarget

Tim Kopp, CMO of ExactTarget, discusses how Twitter is being integrated with email, shares examples of multichannel marketing campaigns work and talks about how digital communications are evolving. Kopp has held executive level positions at WebTrends, Coca-Cola and Procter and Gamble.

ExactTarget reports $30 million in new funding

Email marketing company ExactTarget reported $30 million in new investment capital on April 25. Technology Crossover Ventures, Battery Ventures, Scale Venture Partners and Greenspring Associates contributed the funding. All four firms had previously invested in ExactTarget.

Dot Foods increases e-mail segmentation, sees improved response

Dot Foods, a food redistributor, previously used very little segmentation in its marketing e-mails. It received complaints from customers who said they received too many messages from the company, which was seeing limited success with its e-mail marketing program.