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Here's how to increase the value of email marketing campaigns in the New Year.
A new study reveals the major missteps that email marketers make during the shopping season.
2015 is the year of new heights for email marketers, and here are the stats to back it up.
Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature.
An email marketer reveals how to galvanize your customers—even the inactive ones.
Marketers can blame Canada for new email woes, but it might just leave them with cleaner lists. Companies with no physical presence there may have less to worry about.
Yes Lifecycle Marketing aims to bring data analysis to email and digital marketing services.
According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.
Updates on companies, products, and people
Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.
Direct Marketing News staffers report on noteworthy new products from the convention floor.
E-mail can be a powerful strategy for marketers, but challenges in the industry remain, from data management to inbox fatigue to continued deliverability challenges. As president of Infogroup Interactive, Mike Hilts is responsible for leveraging the strengths of both Infogroup's Yesmail and Walter Karl Interactive brands to create interactive marketing solutions and strategies for clients.
Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...