YesMail

309 Southwest 6th Avenue Suite 700
Portland, OR 97204
Tel: (1) 877-937-6245
Fax: (503) 241-4279

www.yesmail.com
sales@yesmail.com

Account Executive:
Dave Stodd
sales@yesmail.com
Tel: (1) 877-937-6245

Only 20% of Marketers Truly Know Their Customers

According to a new report, a majority of B2C marketers are stuck in a rut because they still lack the understanding that deeper customer data can provide.

News Bytes: April 12, 2013

Updates on companies, products, and people

7 Don'ts for Email Marketers

Email marketers need to step up their games in an ever-evolving marketplace, say inbox experts. Here is their counsel.

Live from DMA2012: Modeling, social listening, and segmentation

Direct Marketing News staffers report on noteworthy new products from the convention floor.

Q&A: Mike Hilts, Infogroup Interactive

E-mail can be a powerful strategy for marketers, but challenges in the industry remain, from data management to inbox fatigue to continued deliverability challenges. As president of Infogroup Interactive, Mike Hilts is responsible for leveraging the strengths of both Infogroup's Yesmail and Walter Karl Interactive brands to create interactive marketing solutions and strategies for clients.

Domino's delivers e-mail campaign to support photo contest

Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.