ExactTarget

20 North Meridian Street Suite 200
Indianapolis, IN 46204
Tel: (317) 423-3928
Fax: (317) 423-3928

www.exacttarget.com
ehowe@exacttarget.com

Director of Marketing:
Tim Kopp
ehowe@exacttarget.com
Tel: (317) 423-3928

3 False Best Practices Email Marketers Should Avoid

Chad White explains how to identify the good, the bad, and the best email practices at ExactTarget Connections '13.

News Byte: ExactTarget Launches Salesforce ExactTarget Marketing Cloud

ExactTarget's CEO reveals Salesforce Marketing Cloud's latest development at Connections '13.

Marketing News Bytes: July 18, 2013

Updates on companies, products, and people

Salesforce.com Agrees to Acquire ExactTarget for $2.5B

The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.

Marketers Are Out of This World

Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

The marriage of marketing automation and email

Eloqua CEO Joe Payne is adamant that email-only solutions are as doomed as the dinosaurs.

ExactTarget's Pardot acqusition reflects maturing market

ExactTarget bolsters its marketing and e-commerce capabilities with it acquisitions of Pardot and iGoDigital.

ExactTarget files for $100 million IPO

Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23.

Email biggest messaging driver of mobile purchases: survey

Email leads text messaging and Facebook as the top driver of mobile purchases among consumers, according to a report released by email marketing company ExactTarget on June 29. The "Mobile Dependence Day" report found that 55% of survey respondents who cited a marketing message as the impetus for a mobile purchase said that email had driven the purchase. Text messaging and Facebook followed at 41% and 35%, respectively.

Q&A: Tim Kopp, CMO of ExactTarget

Tim Kopp, CMO of ExactTarget, discusses how Twitter is being integrated with email, shares examples of multichannel marketing campaigns work and talks about how digital communications are evolving. Kopp has held executive level positions at WebTrends, Coca-Cola and Procter and Gamble.

ExactTarget reports $30 million in new funding

Email marketing company ExactTarget reported $30 million in new investment capital on April 25. Technology Crossover Ventures, Battery Ventures, Scale Venture Partners and Greenspring Associates contributed the funding. All four firms had previously invested in ExactTarget.

Dot Foods increases e-mail segmentation, sees improved response

Dot Foods, a food redistributor, previously used very little segmentation in its marketing e-mails. It received complaints from customers who said they received too many messages from the company, which was seeing limited success with its e-mail marketing program.

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.