KBM Group

2050 North Greenville Avenue
Houston, TX 75082
Tel: (866) 275-4526
Fax: (972) 664-3656

www.kbmg.com
sales@kbmg.com

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group’s world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 35 offices in 21 countries serving global, enterprise and B2B2C-focused companies. KBM Group’s parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY).

SVP, Sales:
Raelyn Wade
sales@kbmg.com
Tel: (866) 275-4526

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KBM Group acquires Predictys

KBM Group has acquired France-based Predictys.

KBM Group names VP of data and analytics

Shawn Sweeney has been named VP of data and analytics at KBM Group, a new position. The post is effective August 11. Sweeney will report directly to Andy Rutberg, chief data officer and president of global services at Wunderman subsidiary KBM Group.

WPP direct, digital agencies see 2010 growth

WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2010 like-for-like revenue growth of 4.5%, the holding company said March 4. The unit, which includes direct, digital and interactive marketing agencies, also reported total revenue growth of 7.3% in the year's fourth quarter.

Forrester ranks Epsilon, KBM, Targetbase as database leaders

Epsilon, KBM Group and Targetbase topped the 2011 Forrester Research Wave assessment of US database marketing service providers. Forrester listed all three in the "leaders" category. The report measured the top database marketing vendors against 90 criteria. Companies were gauged based on their current offering, their corporate strategy and the depth of their market presence.

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