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The Time for the Customer Is Now

One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

News Byte: ServiceSource Announces Scout Link Integration with Marketo

The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

Text-Messaging Apps Help Marketers Expand Their Reach

The recent hype about messaging apps underscores the SMS marketing opportunities.

News Byte: Marketo To Acquire Insightera

The marketing automation provider adds personalization to its mix.

News Byte: Marketo Announces Email Automation Solution

Company looks to ratchet up personalization in the inbox.

News Byte: Marketo Announces Deal With Certain

Integration of leads from face-to-face event brings offline data to marketing automation, says Marketo executive.

News Byte: Demandbase Announces Marketo Integration

The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

News Byte: Marketo's Growing Digital Ecosystem

The marketing automation firm's LaunchPoint marketplace doubles in size in less than a year.

Lead Management Builds a United Front for Marketing

A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.

A public square for marketers

Marketo reveals a new gathering place for marketers to share their best tactics.

CRM Idol finalists announced

Everyone is truly a winner in a contest whose entry process is a free expert consultation.

Marketo appoints Greg Higham to new CIO position

Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.

Q&A: Phil Fernandez, CEO, Marketo

Marketo CEO Phil Fernandez answers our questions about the future of marketing.

Marketo adds social platform with Crowd Factory acquisition

Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.

Data technology crucial to digital marketing

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.

Marketo launches marketing tool for small businesses

Marketing automation company Marketo on Oct. 11 launched Spark, a marketing automation system tailored for small businesses.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.