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Finding B2B Value in Social Channels

ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

The Hub Podcast: eCommerce gets personal

Maria Pergolino of Apttus joins us to talk about a 360 degree view of the eCommerce customer

Episerver begins its ascent

Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner

Meet the Marketer: Christine Nurnberger, CMO, Bottomline Technologies

Christine Nurnberger looks at the challenges of building a marketing team and stack to support the financial services industry

5 marketing tech articles for holiday reading

Our US readers might consider devoting some of the long weekend to catching up on some longform reading

Marketo Makes a Stab at Seamless

It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.

Four of Five CMOs Unable to Keep Up With Tech Demands

For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.

Marketo study finds martech budgets may challenge investment needs

Marketers want to invest heavily, but will budgets be there?

Marketo Adds Lead Analysis Partner

DataHero promises to give the marketing automation platforms customers a better read on their pipelines.

Here are the most reviewed marketing automation platforms on TrustRadius

TrustRadius highlights the most buzzed about platforms on its site.

Big win for Adobe as Forrester declares it the leader of the marketing clouds

Adobe beats out Salesforce, Oracle and IBM in the marketing cloud wars.

What can we expect from HubSpot after its IPO?

Hubspot went public today, here's what happens next.

Optimizely, Hubspot and Marketo are the most widely used marketing tools among enterprise companies

A Venturebeat survey identifies the top marketing platforms in each segment.

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.

Marketo Institute Wants to Give Marketers Proper Schooling

The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.

Following Salesforce and Adobe, Marketo announces ad agency partnerships of its own

Marketo partners with 150 digital agencies

Did Salesforce disinvite Marketo from attending this year's Dreamforce?

How Marketo went from Salesforce partner to competitor.

Marketo's new Marketing Calendar enables campaign planning and execution in a single dashboard

Marketo launches an internal planning and execution tool.

Here's everyone in the marketing tech world who took the ALS ice bucket challenge

All your favorite MarTechies get in on the viral craze

Marketo and Oracle Eloqua named leaders in Gartner's Magic Quadrant for CRM lead management

IBM, Adobe and Salesforce follow close behind.

Report: IBM, Eloqua and Marketo among top rated B2B marketing automation platforms

Marketing automation platforms evaluated in SiriusDecisions report.

15 brands who are winning at content marketing

Content marketing champions from Marketo.

The Time for the Customer Is Now

One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

Marketo takes on the big marketing clouds with a new customer engagement platform

Challenge issued to Adobe, Salesforce and Oracle.

Hootsuite announces integration with Marketo's marketing automation platform

Hootsuite will provide Marketo with lead generation through social media

News Byte: ServiceSource Announces Scout Link Integration with Marketo

The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

Text-Messaging Apps Help Marketers Expand Their Reach

The recent hype about messaging apps underscores the SMS marketing opportunities.

News Byte: Marketo To Acquire Insightera

The marketing automation provider adds personalization to its mix.

News Byte: Marketo Announces Email Automation Solution

Company looks to ratchet up personalization in the inbox.

News Byte: Marketo Announces Deal With Certain

Integration of leads from face-to-face event brings offline data to marketing automation, says Marketo executive.

News Byte: Demandbase Announces Marketo Integration

The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

News Byte: Marketo's Growing Digital Ecosystem

The marketing automation firm's LaunchPoint marketplace doubles in size in less than a year.

Lead Management Builds a United Front for Marketing

A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.

A public square for marketers

Marketo reveals a new gathering place for marketers to share their best tactics.

CRM Idol finalists announced

Everyone is truly a winner in a contest whose entry process is a free expert consultation.

Marketo appoints Greg Higham to new CIO position

Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.

Q&A: Phil Fernandez, CEO, Marketo

Marketo CEO Phil Fernandez answers our questions about the future of marketing.

Marketo adds social platform with Crowd Factory acquisition

Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.

Data technology crucial to digital marketing

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.

Marketo launches marketing tool for small businesses

Marketing automation company Marketo on Oct. 11 launched Spark, a marketing automation system tailored for small businesses.

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