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The marketing automation provider adds personalization to its mix.
Company looks to ratchet up personalization in the inbox.
Integration of leads from face-to-face event brings offline data to marketing automation, says Marketo executive.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
The marketing automation firm's LaunchPoint marketplace doubles in size in less than a year.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Marketo reveals a new gathering place for marketers to share their best tactics.
Everyone is truly a winner in a contest whose entry process is a free expert consultation.
Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.
Marketo CEO Phil Fernandez answers our questions about the future of marketing.
Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
Marketing automation company Marketo on Oct. 11 launched Spark, a marketing automation system tailored for small businesses.
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As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.