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It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.
For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.
DataHero promises to give the marketing automation platforms customers a better read on their pipelines.
Pushing past the inbox clutter and noise may not be as tough as some marketers may think.
The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
The recent hype about messaging apps underscores the SMS marketing opportunities.
The marketing automation provider adds personalization to its mix.
Company looks to ratchet up personalization in the inbox.
Integration of leads from face-to-face event brings offline data to marketing automation, says Marketo executive.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
The marketing automation firm's LaunchPoint marketplace doubles in size in less than a year.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Marketo reveals a new gathering place for marketers to share their best tactics.
Everyone is truly a winner in a contest whose entry process is a free expert consultation.
Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.
Marketo CEO Phil Fernandez answers our questions about the future of marketing.
Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
Marketing automation company Marketo on Oct. 11 launched Spark, a marketing automation system tailored for small businesses.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.