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Finding B2B Value in Social Channels

ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers

Marketo Makes a Stab at Seamless

It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.

Four of Five CMOs Unable to Keep Up With Tech Demands

For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.

Marketo Adds Lead Analysis Partner

DataHero promises to give the marketing automation platforms customers a better read on their pipelines.

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.

Marketo Institute Wants to Give Marketers Proper Schooling

The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.

The Time for the Customer Is Now

One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

News Byte: ServiceSource Announces Scout Link Integration with Marketo

The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.

Text-Messaging Apps Help Marketers Expand Their Reach

The recent hype about messaging apps underscores the SMS marketing opportunities.

News Byte: Marketo To Acquire Insightera

The marketing automation provider adds personalization to its mix.

News Byte: Marketo Announces Email Automation Solution

Company looks to ratchet up personalization in the inbox.

News Byte: Marketo Announces Deal With Certain

Integration of leads from face-to-face event brings offline data to marketing automation, says Marketo executive.

News Byte: Demandbase Announces Marketo Integration

The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.

News Byte: Marketo's Growing Digital Ecosystem

The marketing automation firm's LaunchPoint marketplace doubles in size in less than a year.

Lead Management Builds a United Front for Marketing

A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.

A public square for marketers

Marketo reveals a new gathering place for marketers to share their best tactics.

CRM Idol finalists announced

Everyone is truly a winner in a contest whose entry process is a free expert consultation.

Marketo appoints Greg Higham to new CIO position

Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.

Q&A: Phil Fernandez, CEO, Marketo

Marketo CEO Phil Fernandez answers our questions about the future of marketing.

Marketo adds social platform with Crowd Factory acquisition

Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.

Data technology crucial to digital marketing

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.

Marketo launches marketing tool for small businesses

Marketing automation company Marketo on Oct. 11 launched Spark, a marketing automation system tailored for small businesses.

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Company of the Week

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