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The independent marketing automation vendor space is dominated by a handful of players
ROI from social engagement and marketing has often been fuzzy. That's something Socedo is trying to fix for B2B marketers
Maria Pergolino of Apttus joins us to talk about a 360 degree view of the eCommerce customer
Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner
Christine Nurnberger looks at the challenges of building a marketing team and stack to support the financial services industry
Our US readers might consider devoting some of the long weekend to catching up on some longform reading
It adds mobile engagement and ad-tracking capabilities, promising users a single, consistent voice across all channels.
For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.
Marketers want to invest heavily, but will budgets be there?
DataHero promises to give the marketing automation platforms customers a better read on their pipelines.
TrustRadius highlights the most buzzed about platforms on its site.
Adobe beats out Salesforce, Oracle and IBM in the marketing cloud wars.
Hubspot went public today, here's what happens next.
A Venturebeat survey identifies the top marketing platforms in each segment.
Pushing past the inbox clutter and noise may not be as tough as some marketers may think.
The marketing automation company calls on seven years of customer data and Cal Poly to create an ongoing education program.
Marketo partners with 150 digital agencies
How Marketo went from Salesforce partner to competitor.
Marketo launches an internal planning and execution tool.
All your favorite MarTechies get in on the viral craze
IBM, Adobe and Salesforce follow close behind.
Marketing automation platforms evaluated in SiriusDecisions report.
Content marketing champions from Marketo.
Something to jazz up your meetings.
Based on 400 customer reviews.
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Challenge issued to Adobe, Salesforce and Oracle.
Hootsuite will provide Marketo with lead generation through social media
The analytics and marketing automation firms, respectively, aim to help marketers improve lead nurturing.
The recent hype about messaging apps underscores the SMS marketing opportunities.
The marketing automation provider adds personalization to its mix.
Company looks to ratchet up personalization in the inbox.
Integration of leads from face-to-face event brings offline data to marketing automation, says Marketo executive.
The B2B targeting and personalization platform and the cloud-based marketing software platform provider connect to identify anonymous site visitors in real-time.
The marketing automation firm's LaunchPoint marketplace doubles in size in less than a year.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Marketo reveals a new gathering place for marketers to share their best tactics.
Everyone is truly a winner in a contest whose entry process is a free expert consultation.
Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.
Marketo CEO Phil Fernandez answers our questions about the future of marketing.
Marketo has acquired Crowd Factory, a provider of a social campaign management platform, said Jon Miller, Marketo's VP of marketing. The acquisition, the terms of which Miller declined to disclose, will enable Marketo to deploy social campaigns on top of its hosted marketing automation platform, thereby expanding the reach of each campaign.
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.
Marketing automation company Marketo on Oct. 11 launched Spark, a marketing automation system tailored for small businesses.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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