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CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.
The Container Store has selected Alliance Data subsidiary Epsilon as the company's database provider, said Don Lucchetti, VP and GM at Epsilon in an email.
Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment.
Marketing services company Epsilon completed its $345 million acquisition of Aspen Marketing Services June 1. Epsilon, owned by Alliance Data Systems, will combine Aspen with its existing creative services arm Purple@Epsilon and its strategic and analytic consulting group under the Aspen name, adding about 750 employees and 11 offices.
Clothing retailer Chico's has expanded its relationship with multichannel marketing services firm Epsilon to add more services to gauge shopper behavior.
Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.
Alliance Data's Canadian Air Miles Reward Program has signed Whirlpool Canada to a multi-year partnership, effective June 1.
Alliance Data-owned company LoyaltyOne has acquired a 29% stake in CBSM, Companhia Brasileria De Servicos De Marketing, which operates Brazil-based loyalty program Dotz. Terms of the agreement, which was signed in early October, were not disclosed.
Alliance Data Systems, a provider of loyalty and credit card services, has signed a multiyear agreement with Pacific Dental Services (PDS). As part of the deal, Alliance will supply PDS with patient financing and marketing services through a private-label credit card program for dental procedures.
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