1 New Orchard Road 
Armonk, NY 10504-1722
Tel: (914) 499-1900
Fax: 800 314 1092

Chairman of the Board, President & CEO:
Samuel J. Palmisano
Tel: (914) 499-1900

Keeping Score on the Marketing Cloud Wars

Gartner's new Magic Quadrant on Multichannel Marketing Hubs shows the Cloud Wars are still underway

The Monday Stack: A Healthcare Platform, a Consumer Graph

We look at new solutions from IBM iX and Valassis

Dreamers: Big Tech and Social Media Demand Action

Tech leaders are among 115 top executives signing letter to Congress demanding action on DACA

What Star Wars' C-3PO Can Teach Us About The Future Of AI

A closer look at IBM Watson's "Science and Star Wars" series

Holiday Shopping: Travel Trends In 10 Major U.S. Cities

Distance makes a difference, but how far do shoppers go for goods?

Oh, The Weather Outside Is...An Important Marketing Tool?

IBM Watson takes a closer look at the impact of weather on holiday season shoppers

CMOs Eye Big Data, Digital Spend For 2018 Budgets

Marketing leaders allocate more to analytics as demand for data-driven insights increases

Democracy, Diversity: Voices from Dreamforce #2

Women in the workforce and technology for all. With added AI

SAP Hybris: Finally a Marketing Cloud

Not just marketing, but data, AI, customer experience, and the vision thing at SAP Hybris LIVE

The Monday Stack: Watson Ads and Future Proofing

Our weekly column on marketing tech and ops

OneSpot Helps Optimize IBM Security Content

Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Invoca Taps Into IBM Watson

Invoca puts AI at the heart of its voice marketing strategy

Middleware: The Digital Marketer's Invisible Enabler

You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers

IBM to Acquire Key Salesforce Partner

Bluewolf has executed thousands of Salesforce implementations and is considered a leader in developing cloud-based business strategies.

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

CEO Rometty focuses on the future as cloud revenues shoot up 50% in a year with $11 billion in total revenue loss.

The Marketing Cloud wars—revisited

In the battle for industry dominance, five marketing cloud platform behemoths still lead the field

CyberMonday Beats Black Friday Again

The last of five days of deals produced higher conversion rates and more desktop activity.

Episerver begins its ascent

Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner

IBM Kicks Off 'Cognitive Business' Era on MNF Tonight

Marketing chief Jon Iwata says the theme's poster boy, Watson, is outfitted to scan customers in the cloud.

What Works (and What Doesn't) in Email Marketing

A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.

Marketing still needs the human touch

Simplifying your marketing tech strategy was the theme of Integrated Marketing Week 2015

Humana Prescribes Its Customers Healthy Email Content

The insurance giant realized that email and mobile are the cures for disengaged customers.

Twitter upgrades certified partners to official

Twitter launches its new official partner program, naming IBM as first consultancy partner

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.

Marketing Strategy for the 2015 Customer

The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.

The Hub Podcast: The Hub goes on the road

Keith and Kim discuss Kim's busy week of conference attending, The Hub's own Hub Convene conference, and IBM's big Facebook news.

Holidays 2014: It's a Wrap!

Mobile engagement surged to new heights, but the desktop PC is still the king of online purchases, according to IBM.

Christmas Day Online Sales Up 8 Percent Over Last Year

Mobile transactions rose 20% and were four times more likely to be made on iOS devices versus Android.

The Mobilization of Cyber Monday

Average order sizes fell 3.5% on the biggest day of the year for Web sellers, but legions of consumers willing to buy via mobile sent total sales up nearly 9%.

Cyber Monday Sales Tracking 9 Percent Ahead of Last Year

Shoppers are using deals and digital methods to buy more items, according to IBM's Digital Benchmark, and they're largely relying on desktops to do it.

Thanksgiving Weekend Is More and More an Online Event

Shoppers aren't spending more on the Web, but a bigger base of digital shoppers—especially via mobile—posted a 17% increase in online sales over the weekend.

IBM: Shoppers Will Buy More, Pay Less Online This Thanksgiving

Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.

Dell takes on IBM by launching its own advanced analytics platform

Dell teams up with Microsoft to create a Watson competitor.

IBM partners with Twitter to provide social analytics to enterprise customers

Twitter and IBM announce a big data partnership.

Big win for Adobe as Forrester declares it the leader of the marketing clouds

Adobe beats out Salesforce, Oracle and IBM in the marketing cloud wars.

Adobe, Sitecore top rankings in Gartner's Magic Quadrant for web content management

Gartner announces its leaders in web content management

IBM Teams With Wharton on Digital Course for CMOs

The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.

With "freemium" Watson Analytics, IBM undercuts the marketing cloud competition

IBM launches a powerful new analytics tool...for free.

In the Age of Social, Marketing Belongs to the Masses

CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.

Father's Day Mobile Sales Increase 37%

iOS users lead the charge, spending $30 more per order than Android users. Pinterest tops Facebook for purchase influence.

Has Email Marketing Finally Evolved?

The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.

Surprise, Delight, Care—Repeat

The path to customer experience is paved with relevant customer interactions.

New IBM Solution Aims to Join Marketing, Sales, and Service

ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.

CoreMedia Launches Next Gen Experiential E-com Tool

A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.

CMOs Gear Up to Tackle the Onslaught of Data

No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.

IBM Gets Deeper Into Marketing With Silverpop Acquisition

Big Blue has announced a definitive agreement to acquire the marketing automation provider.

News Byte: IBM is Said to be Pursuing Silverpop

Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.

Just One Fifth of CMOs Feel Prepared to Deal With Big Data

Their influence in the boardroom is on the rise and their collaborations with CIOs are fruitful, but CMOs' digital prowess is flagging, says an IBM study.

Who is winning the Marketing Cloud wars?

Adobe, Salesforce, Oracle, IBM and HP battle it out in the quest for digital marketing cloud supremacy.

Delivering a Sweeter Customer Experience

Valentine's Day sales show an increase in customers' love for mobile shopping. Here are 3 ways for marketers to embrace mobile, too.

News Byte: IBM Debuts 'Smarter Commerce' Ecosystem

Working with partners, IBM expects to deliver 150 digital marketing solutions that aim to accelerate campaign deployment and maximize ROI.

News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones

The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.

Why Watson's in Jeopardy in the Big Data Game

IBM marches out a new three-pronged initiative behind its cognitive computing wiz, while word is the TV game show star isn't cutting it in the business world.

Infographic: A Three-Course Shopping Spectacular

Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.

News Byte: Thanksgetting and Black Friday Go Mobile

Mobile's portion of online sales increases by 40%; tablet shoppers out-purchase smartphone wielders.

News Byte: IBM's Watson Ascends to the Cloud

Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?

IBM: Office Politics Stymie Data-Driven Results

Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.

News Byte: IBM Enhances Mobile Offering With Xtify Acquisition

Xtify will increase the mobile capabilities of IBM's Smarter Commerce practice.

IBM Aims to Make C-Suite a Little Sweeter

The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.

News Bytes: July 25, 2013

Updates on companies, products, and people.

Point Defiance Zoo Lets Analytics Out Of The Cage

Point Defiance Zoo and Aquarium joins forces with BrightStar Partners to optimize email strategy, and enhance visitor experience.

Just Ask Watson: IBM Unveils the Watson Engagement Advisor

According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.

Lead Management Builds a United Front for Marketing

A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.

Infographic: The Ionic Bond between Art and Science

Want powerful insights? Include science in your marketing mix.

Big Blue's "smart" marketing approach

A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.

Quit making excuses and start integrating

An integrated marketing solution can really benefit a business's bottom-line.

On the third day of shopping my true love gave to me, an online and mobile commerce spree

IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza

SAS and IBM catch an analytical Wave

Forrester's report on customer analytics providers examines how well these firms meet the needs of today's marketing organizations.

IBM predicts mobile consumer spending spree

IBM's latest Online Retail Index, comprised of roughly 500 online retailers in the U.S., projects tremendous growth in mobile sales from the same period last year.

IBM encourages CMO, CIO interaction

IBM announced a new line of services that aims to drive CMO and CIO interaction and collaboration.

Back-to-school shoppers turn to social media, mobile

While back-to-school spending has been sluggish this summer, it has shown strong growth in the social media and mobile channels, according to new research from IBM.

IBM updates Customer Experience Suite

IBM has updated its Customer Experience Suite - software designed for CMOs and CIOS that integrates content, business processes, and analytics across multiple channels.

IBM survey finds increasing problems with data silos

While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets.

IBM acquires Tealeaf

IBM has acquired Tealeaf, a marketing automation company focused on digital customer experience and behavior analysis.

Report: Mobile commerce accounts for 13.3% of all online sales

IBM today announced the results of its Q1 2012 online mobile and buying trends study. The results showed that mobile commerce accounted for 13.3 percent of all sales, up from just 7% during Q1 2011, said Jay Henderson, strategy director at IBM Digital Marketing.

IBM to acquire Vivisimo

IBM will acquire Vivisimo, a Pittsburgh, Pennsylvania-based data search solutions company, said David Corrigan, director of strategy for IBM's InfoSphere Portfolio. He expects the deal to close within a month to six weeks.

IBM introduces data consolidation software

IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.

How digital profiles reveal greater marketing insights

Typically, the most insightful digital profile attributes come from one of three primary sources.

Study: Christmas Day mobile sales up from last year

More than 18% of Christmas Day online traffic was initiated on a mobile device, an 8.4% increase year-over-year, according to an IBM report. Transactions completed on mobile devices also grew, from 5.3% in 2010 to 14.4% in 2011. Christmas Day online sales rose by 16.4% compared with last year's sales figures.

IBM: 15% of online holiday shopping will be done on mobile devices

Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year.

IBM taps insider to be CEO

IBM Corp. named Virginia Rometty its president and CEO, the technology company said on Oct. 25. Rometty will remain in her post as SVP and group executive for sales, marketing and strategy at IBM until the appointment takes effect on Jan. 1.

Q&A: John Squire, IBM Coremetrics chief strategy officer

John Squire, chief strategy officer with marketing technology company IBM Coremetrics, discusses IBM's recent Commerce-as-a-Service and Social Media Marketing product launches. IBM was ranked atop Forrester Research's Oct. 6 web analytics Wave.

Report: CMOs are not prepared to deliver marketing ROI

Fifty-six percent of CMOs said they are not fully prepared to be held accountable for marketing return on investment (ROI), according to the IBM's Oct. 11 Global Chief Marketing Officer Study.

Slow recovery doesn't hurt analytics growth: Gartner

Technology service providers earned $1.65 billion in revenue from analytics applications last year, a 17.7% increase compared with 2009, according to a Gartner report. Analytics revenue will increase 10.5% in the next five years, according to the research firm. relaunches e-commerce portal launched an updated e-commerce website April 12, with the goal of giving consumers a more interactive and personalized shopping experience. The enhanced site, which allows consumers to create profiles, also features product suggestions based on past browsing history.

IBM adds two social tools to its marketing technology offering

IBM launched two cloud-based solutions on March 24 designed to help marketers gain real-time, actionable insight from data available across social media channels. The solutions, Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite, seek to expand IBM's business analytics capabilities and enable IBM clients to create and understand social campaigns.

IBM launches 'Smarter Commerce' marketing consulting practice

IBM launched a consulting practice on March 14 to help clients automate marketing, selling and fulfillment and create global brand presences. The Armonk, NY-based company created the "Smarter Commerce" initiative to help companies adapt across their entire enterprise to customer demands in a digital marketplace, said Craig Hayman, GM of the industry solutions group at IBM.

HP acquires analytics provider Vertica

HP has agreed to acquire Vertica, an analytics platform provider, the companies said February 14. The deal is expected to close in the second quarter of HP's 2011 fiscal year, which will end April 30. An HP spokesperson told Direct Marketing News that "it's too soon to tell if Vertica will retain its brand" and added that "employee decisions will be made at the conclusion of the acquisition process."

IBM's virtual event drives lead generation in a period of diminutive travel budgets

Imagine circulating in a virtual environment online with business executives from around the world. Your virtual briefcase is filled with presentations, documents and business cards and you're mingling with exhibitor booth representatives in a virtual showroom.

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