Equifax Database Services

500 Edgewater Drive Suite 525
Wakefield, MA 01880
Tel: (800) 660-5125
Fax: (781) 246-3720

www.equifax.com/databaseservices
dbs.sales@equifax.com

Sales Support Manager:
Elizabeth Mancuso
dbs.sales@equifax.com
Tel: (800) 660-5125

Alliance Data Systems to acquire Equifax for $117 million

Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.

Strongmail, Equifax announce social targeting and acquisition tool: DMA09

On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.

StrongMail will power Equifax e-mail

Business-to-business technology marketing services firm Equifax has selected e-mail service provider StrongMail to power its e-mail marketing product. Under the terms of the agreement, Equifax clients that want to add e-mail to the marketing efforts that they are doing with the firm will now be powered by StrongMail's e-mail system on the back end.

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