Equifax Database Services

500 Edgewater Drive Suite 525
Wakefield, MA 01880
Tel: (800) 660-5125
Fax: (781) 246-3720


Sales Support Manager:
Elizabeth Mancuso
Tel: (800) 660-5125

Alliance Data Systems to acquire Equifax for $117 million

Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.

Strongmail, Equifax announce social targeting and acquisition tool: DMA09

On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.

StrongMail will power Equifax e-mail

Business-to-business technology marketing services firm Equifax has selected e-mail service provider StrongMail to power its e-mail marketing product. Under the terms of the agreement, Equifax clients that want to add e-mail to the marketing efforts that they are doing with the firm will now be powered by StrongMail's e-mail system on the back end.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...