Equifax Database Services
500 Edgewater Drive
Wakefield, MA 01880
Tel: (800) 660-5125
Fax: (781) 246-3720
Sales Support Manager:
Tel: (800) 660-5125
Loyalty marketing services company Alliance Data Systems Corporation will acquire the Direct Marketing Services (DMS) division of Equifax for $117 million.
On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.
Business-to-business technology marketing services firm Equifax has selected e-mail service provider StrongMail to power its e-mail marketing product. Under the terms of the agreement, Equifax clients that want to add e-mail to the marketing efforts that they are doing with the firm will now be powered by StrongMail's e-mail system on the back end.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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