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Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never be a standalone media and why marketing cadence is just as important as segmentation.
Merkle subsidiary CognitiveData has named Cindy Marshall CMO. In the newly created position, Marshall is focusing on crafting "the story that CognitiveData is a full-service marketing company that can help customers with their database marketing," she said.
Merkle subsidiary CognitiveData has acquired consulting and strategy firm Lenser, Craig Dempster, EVP and CMO at Merkle, said April 4. The deal will allow CognitiveData to expand its data quality, list processing and marketing database services.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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