500 President Clinton Avenue
Little Rock, AR 72201
Tel: (501) 975-7580
Fax: (501) 975-7581
www.cognitivedata.com
info@cognitivedata.com
Founder & CEO:
Rod Ford
info@cognitivedata.com
Tel: (501) 975-7580
Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never be a standalone media and why marketing cadence is just as important as segmentation.
Merkle subsidiary CognitiveData has named Cindy Marshall CMO. In the newly created position, Marshall is focusing on crafting "the story that CognitiveData is a full-service marketing company that can help customers with their database marketing," she said.
Merkle subsidiary CognitiveData has acquired consulting and strategy firm Lenser, Craig Dempster, EVP and CMO at Merkle, said April 4. The deal will allow CognitiveData to expand its data quality, list processing and marketing database services.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
