500 President Clinton Avenue Suite 301
Little Rock, AR 72201
Tel: (501) 975-7580
Fax: (501) 975-7581

Founder & CEO:
Rod Ford
Tel: (501) 975-7580

Q&A: Rod Ford, president and CEO, CognitiveData

Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never be a standalone media and why marketing cadence is just as important as segmentation.

CognitiveData names Marshall CMO

Merkle subsidiary CognitiveData has named Cindy Marshall CMO. In the newly created position, Marshall is focusing on crafting "the story that CognitiveData is a full-service marketing company that can help customers with their database marketing," she said.

Merkle's CognitiveData acquires Lenser

Merkle subsidiary CognitiveData has acquired consulting and strategy firm Lenser, Craig Dempster, EVP and CMO at Merkle, said April 4. The deal will allow CognitiveData to expand its data quality, list processing and marketing database services.

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...