Lacek Group

900 2nd Avenue South, Suite 1800
Minneapolis, MN 55402
Tel: (612) 359-3700
Fax: (612) 359-9395

Manager & Database Marketing:
John Zander
Tel: (612) 359-3700

WPP direct, digital agencies see 2010 growth

WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2010 like-for-like revenue growth of 4.5%, the holding company said March 4. The unit, which includes direct, digital and interactive marketing agencies, also reported total revenue growth of 7.3% in the year's fourth quarter.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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