3000 North Military Trail
Boca Raton, FL 33431-6321
Tel: (561) 393-8200
Fax: (561) 368-8345

Corporate VP:
Jay Schwedelson
Tel: (561) 393-8200

Marketing News Bytes: May 16, 2013

Updates on companies, products, and people

News Bytes: March 22, 2013

Updates on companies, products, and people

Making waves in B2B: Current goings-on in the marketing world

Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.

Report: List rental prices continue to drop

Worldata's List Price Index, released June 1, reveals that during spring 2012, list rental prices have continued to drop.

B-to-b response data compares favorably to compiled data

The data available in response databases is generally quite similar in accuracy and completeness to compiled data.

B-to-c email list prices drop, other lists steady: Worldata

The average cost per thousand (CPM) of business aggregated email databases decreased $20 since the start of the first quarter, according to Worldata's List Price Index for spring 2011. The average cost of permission-based b-to-c email lists dropped 13.3% this spring to $93/M compared with the same period of 2010, representing the largest percentage drop.

B-to-c e-mail list prices drop 7% this winter: Worldata

The average cost of permission-based b-to-c e-mail lists dropped 7.27% year-over-year this winter, according to Worldata's Winter 2011 List Price Index. The consumer book buyers, consumer magazines and consumer merchandise buyers categories all saw price increases of 1.11%, the list marketing company said.

Most list category prices steady: Worldata

The cost of both Permission-Based Consumer and Medium-Large Business E-mail lists fell more than 4% year-over-year, according to the Worldata's Fall 2010 List Price Index. However, most categories tracked by the company remained fairly stable.

Worldata: List prices stable

Marketing list prices were stable or showed growth this year vs. spring 2009 in most sectors, according to Worldata's Spring 2010 List Index. The only significant decline was in consumer e-mail lists, which dropped $13/M year-over-year

Schwedelson named Worldata president, CEO

Worldata has named longtime corporate VP Jay Schwedelson its president and CEO. The 15-year Worldata veteran will oversee the company's strategic direction, operations and new business development. awards Worldata list management awarded Worldata management of its postal and e-mail files February 11. These files are new to the market. hires Worldata for list management awarded Worldata management of its e-mail file on February 4. The previous manager was Plattform Advertising.

Worldata: Consumer e-mail lists down 9.8% from 2009

The price of consumer e-mail lists declined considerably since last year, showing a year-over-year 9.8% drop, according to Worldata's Winter 2010 List Price Index. The permission-based e-mail business-to-consumer category dropped $12/M from Winter 2009 to $110/M.

Worldata managing small business file awarded Worldata management of its postal and e-mail lists on October 23. These files contain small and midsize businesses owners throughout the US who have opted in for e-mail newsletters about industry trends and management tactics.

SGA Executive Tracker awards Worldata list management

Effective October 5, Worldata is the manager of the SGA Executive Tracker postal, phone and e-mail lists. This file reaches SGA's database of CFOs, HR directors, technology administrators and other executives across several industries, including marketing, engineering, finance and IT.

Worldata releases two Kompass segments

Two additional segments of the Kompass masterfile, awarded to Worldata earlier this year, are now available. The Kompass International Finance Professionals list includes finance and accounting personnel, managers, directors, financial analysts, financial planners and CFOs. The Kompass International Sales & Marketing Professionals list includes workers responsible for new business development, the growth of client accounts and development of new market opportunities.

Get the most bang for your mailing list buck

Buying and renting mailing lists can be an expensive proposition, but it's still an essential part of direct marketing. Four experts share how you can make the most of your list marketing budget this fall

Worldata releases new NetProspex segments

Worldata has released two new segments off its NetProspex file. The CFO Contacts from NetProspex and Accounting Professionals from NetProspex postal lists reach accounting professionals.

Summer List Price Index shows e-mail faltering, others stable

Worldata's Summer List Price Index shows that list prices, for the most part, are leveling out after alarming drops over the past few quarters. While still much lower than last Summer's prices, this Summer's are largely holding steady compared to last quarter.

Worldata bringing NetProspex database to market

NetProspex, a user-generated directory of business contacts, has tapped Worldata as its list management company. Effective immediately, Worldata manages postal, e-mail and telemarketing lists for NetProspex. The lists are new to the market.

New car lovers list available

Worldata has begun managing the 64,000-name list of auto race enthusiast available through the Races such as NASCAR, Indy 500, Busch series, stock car and dragster are discussed and attended by the consumers on this list. highlights significant details about national and international games, college and professional teams and features blogs and opinions about sports, along with general news of wins, losses, championships and player information.

New segment on Worldata list

Worldata has added a new segment to the CiBDB files: Government Professionals. This list contains people who work at different sectors of local, state and federal governments in various offices and agencies throughout the US.

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