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Founded in 1999 by former Oracle executive Marc Benioff, is a worldwide leader in on-demand customer relationship management (CRM) services.

Salesforce Releases Active Audiences Product

The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.

Salesforce Gets Some Machine Learning

It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.

Salesforce Becomes Facebook Marketing Partner

The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.

Social Ad Spend Tripled Last Year

Demand drove up prices markedly. Facebook's CPM went from 46 cents in Q1 to $1.54 in Q3, says a study.

Salesforce Extends Social Marketing Organization-Wide

It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.

Dream(force) Products

The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.

Following the Social Buzz Around Dreamforce

One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.

New App Aims to Quicken Reps' Response on Salesforce

Demandbase's Sales Accelerator provides buyer alerts via, which has made an investment in the company.

Salesforce Introduces Community Cloud

The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.

Marin Software to Support Salesforce Data Integration

The platform is designed to help marketers optimize based on the CRM platform's sales and value data.

ExactTarget Partners With LINE

The Salesforce-owned marketing cloud adds mobile messaging to its platform.

ExactTarget Cofounder, CEO Scott Dorsey Says Goodbye

Scott McCorkle, president of technology and strategy, to take over.

Consumer Power Drives Marketing-Tech Adoption

As consumers increasingly adopt technologies in their daily lives, marketers respond by harnessing those tools for customer interactions and communications.

News Byte: ExactTarget Launches Salesforce ExactTarget Marketing Cloud

ExactTarget's CEO reveals Salesforce Marketing Cloud's latest development at Connections '13.

News Byte: Beats Q2 Estimates

Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.

Marketing News Bytes: July 11, 2013

Updates on companies, products, and people Agrees to Acquire ExactTarget for $2.5B

The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.

Marketing News Bytes: February 28, 2013

Updates on companies, products, and people.

Social CRM on a budget

Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says. transcending "likes" for deeper social insights

The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.

CRM Idol finalists announced

Everyone is truly a winner in a contest whose entry process is a free expert consultation.

Salesforce Radian6 enhances Insights for Big Data

Salesforce Radian6 announced July 17 enhancements to its Insights solution stack designed to structure and analyze Big Data in the social media space.

Salesforce to acquire Buddy Media will acquire Buddy Media for $689 million in cash and equity. launches, launched, a platform designed to give marketers an easy way to update their websites, said Andrew Leigh, director of product marketing at's functionality also includes integration with a CRM database in order to quickly upload information from the database to the website, he said.

Salesforce vet named president of Buddy Media

Susan St. Ledger, former Salesforce industry vertical SVP, has been named president of social media technology provider Buddy Media, confirmed Joe Ciarallo, Buddy Media VP of communications on March 8. promotes insider to COO

George Hu was promoted to COO of CRM company effective Nov. 7, the company said in a statement. Hu previously served as EVP of platform, marketing and operations and will continue to report to chairman and CEO Marc Benioff in the newly-created role. to use D&B files for

CRM company has launched recently acquired domain as a corporate-data site. Business information company Dun & Bradstreet (D&B) is the site's exclusive source of corporate information. posts record revenue, small loss reported $546 million in revenue in the second quarter of fiscal 2012, a 38% year-over-year increase. However, the company saw a slight net loss of $4.3 million during the period.

Clairmail improves leads using Jigsaw business data

When Clairmail, a San Rafael, Calif.-based mobile banking technology provider, was founded in 2004, the company had two sales people who prospected using only the contacts in their Rolodex. To grow, and to "be more professional" in its targeting, the company decided to buy lists and shop for bulk data, says Sean Mulvihill, director of marketing operations at Clairmail. revenue, marketing expenses, up in fiscal Q1 reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The company saw $254 million in sales and marketing expenses in the period, a 46% increase compared with fiscal Q1 2011.

Kana Software acquires social listening company Overtone

Kana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks.

First-quarter marketing and interactive services M&A activity up 13%

The total value of marketing and interactive services mergers and acquisitions increased 13% year-over-year to $2 billion during the first quarter of 2011, according to a report by investment banking firm Jordan, Edmiston Group. Notable Q1 marketing and interactive services transactions included's acquisition of Radian6 for $326 million; Teradata's acquisition of Aster Data Systems, a data and analytics platform, for $263 million; and Adobe's acquisition of data management platform Demdex.

IBM adds two social tools to its marketing technology offering

IBM launched two cloud-based solutions on March 24 designed to help marketers gain real-time, actionable insight from data available across social media channels. The solutions, Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite, seek to expand IBM's business analytics capabilities and enable IBM clients to create and understand social campaigns. to acquire Radian6 has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.

Burleigh named Cloud9 CEO

Cloud9 Analytics, an on-demand sales forecasting and pipeline management services company, has named Jim Burleigh CEO, the company said March 15. He replaced Swayne Hill, who will become SVP of global field operations and report directly to Burleigh. CEO says databases should be cloud-based, allow for social interactions

Databases and CRM platforms must harness the same social interactions that consumers have on Facebook and Twitter, said Marc Benioff, chairman and CEO of, in his keynote address at the company's March 3 Cloudforce 2011 event. CEO predicts $2B year after Q4, full-year revenue growth reported $1.7 billion in revenue for its 2011 fiscal year, a 27% increase compared with fiscal 2010. Marc Benioff, CEO of the San Francisco-based CRM company, predicted on a February 25 earnings call that will be "the first enterprise cloud-computing company to generate more than $2 billion in revenue by the end of this year." buys Dimdim for $31M

CRM company said January 6 that it has acquired enterprise application development firm Dimdim for approximately $31 million in cash. buys Jigsaw for $142M acquired business data company Jigsaw on April 21, in a bid to compete in the data services arena. The $142 million deal is expected to close in the second quarter of fiscal year 2011, which begins on May 1 of that year., Adobe partner for app-creation product

Cloud computing firm and Adobe have partnered to offer a joint data platform incorporating the platform and Adobe's Flash technology. This is the first time has partnered with another company on a product. Financial terms of the deal were not disclosed.

Fujitsu telecom branch chooses Salesforce to push growth

Fujitsu Network Communications (FNC), a supplier of IT and telecom tools, is using Salesforce CRM to drive its retention and growth efforts in 2009.

Cakebread, fresh from Salesforce, joins Xactly

Steve Cakebread, who left his post as president and chief strategy officer on Feb. 1, has joined Xactly Corp. as CFO. servers suffer 38-minute outage

CRM software-as-a-service provider was down for about half an hour on Tuesday, January 6.

Pharma distributor transitions to Salesforce CRM

AmerisourceBergen Specialty Group, a distributor of specialty pharmaceuticals, has turned to Cast Iron Systems to help deploy its new Salesforce CRM system.

Hasler turns to Bluewolf, Salesforce

Hasler Inc., a provider of postage and handling products, has deployed two custom CRM applications from with the help of software-as-a-service (SaaS) consulting firm Bluewolf. The Salesforce offerings are being used by Hasler dealers nationwide, replacing a variety of other systems and creating a standardized database throughout the company. partners with Amazon, Facebook has partnered with Amazon and Facebook for a new Web site management service this week. The company said its hosted applications platform would be linked with services from Facebook and Amazon Web Services.

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