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Our weekly look at marketing tech and ops
Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"
A review of recent reports suggests brands are missing mobile opportunities in retail
The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
It becomes the second marketing services provider to tap the open-source framework's YARN platform to speed processing of Big Data.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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