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Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"
A review of recent reports suggests brands are missing mobile opportunities in retail
The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
It becomes the second marketing services provider to tap the open-source framework's YARN platform to speed processing of Big Data.
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