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Knowing what content you have available is the first step; serving it to the right person at the right time comes next
Invoca puts AI at the heart of its voice marketing strategy
You may not know much about it (or anything about it at all), but it silently powers all the relevant connections you make with consumers
Bluewolf has executed thousands of Salesforce implementations and is considered a leader in developing cloud-based business strategies.
CEO Rometty focuses on the future as cloud revenues shoot up 50% in a year with $11 billion in total revenue loss.
In the battle for industry dominance, five marketing cloud platform behemoths still lead the field
The last of five days of deals produced higher conversion rates and more desktop activity.
Ascend '15 marked the global relaunch of two well established content and commerce platforms, now convergent under the Episerver banner
Marketing chief Jon Iwata says the theme's poster boy, Watson, is outfitted to scan customers in the cloud.
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
Simplifying your marketing tech strategy was the theme of Integrated Marketing Week 2015
The insurance giant realized that email and mobile are the cures for disengaged customers.
Twitter launches its new official partner program, naming IBM as first consultancy partner
Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.
The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.
Keith and Kim discuss Kim's busy week of conference attending, The Hub's own Hub Convene conference, and IBM's big Facebook news.
Mobile engagement surged to new heights, but the desktop PC is still the king of online purchases, according to IBM.
Mobile transactions rose 20% and were four times more likely to be made on iOS devices versus Android.
Average order sizes fell 3.5% on the biggest day of the year for Web sellers, but legions of consumers willing to buy via mobile sent total sales up nearly 9%.
Shoppers are using deals and digital methods to buy more items, according to IBM's Digital Benchmark, and they're largely relying on desktops to do it.
Shoppers aren't spending more on the Web, but a bigger base of digital shoppers—especially via mobile—posted a 17% increase in online sales over the weekend.
Consumers will take greater advantage of digital deals, while retailers will see more click-throughs thanks to improved application of data analytics.
Dell teams up with Microsoft to create a Watson competitor.
Twitter and IBM announce a big data partnership.
Adobe beats out Salesforce, Oracle and IBM in the marketing cloud wars.
Gartner announces its leaders in web content management
The first course dedicated to senior-level marketers at the school will endeavor to teach them to think strategically in a digital world.
IBM launches a powerful new analytics tool...for free.
CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.
iOS users lead the charge, spending $30 more per order than Android users. Pinterest tops Facebook for purchase influence.
The C-suite has prioritized clean customer lists, and email opens weigh a bit less, according to Silverpop's email benchmark study.
The path to customer experience is paved with relevant customer interactions.
ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.
A new tool aims to combine personalized content and online shopping into a visually appealing package that focuses on experience over mere transaction.
No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.
Big Blue has announced a definitive agreement to acquire the marketing automation provider.
Big Blue may become the latest in a line of cloud computing companies to add a marketing automation component.
Their influence in the boardroom is on the rise and their collaborations with CIOs are fruitful, but CMOs' digital prowess is flagging, says an IBM study.
Adobe, Salesforce, Oracle, IBM and HP battle it out in the quest for digital marketing cloud supremacy.
Valentine's Day sales show an increase in customers' love for mobile shopping. Here are 3 ways for marketers to embrace mobile, too.
Working with partners, IBM expects to deliver 150 digital marketing solutions that aim to accelerate campaign deployment and maximize ROI.
The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.
IBM marches out a new three-pronged initiative behind its cognitive computing wiz, while word is the TV game show star isn't cutting it in the business world.
Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.
Mobile's portion of online sales increases by 40%; tablet shoppers out-purchase smartphone wielders.
Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?
Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.
Xtify will increase the mobile capabilities of IBM's Smarter Commerce practice.
The tech company makes a dual announcement—new customer intelligence tools and the launch of a Digital Marketing Network. Sweet.
Updates on companies, products, and people.
Point Defiance Zoo and Aquarium joins forces with BrightStar Partners to optimize email strategy, and enhance visitor experience.
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Want powerful insights? Include science in your marketing mix.
A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.
An integrated marketing solution can really benefit a business's bottom-line.
IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza
Forrester's report on customer analytics providers examines how well these firms meet the needs of today's marketing organizations.
IBM's latest Online Retail Index, comprised of roughly 500 online retailers in the U.S., projects tremendous growth in mobile sales from the same period last year.
IBM announced a new line of services that aims to drive CMO and CIO interaction and collaboration.
While back-to-school spending has been sluggish this summer, it has shown strong growth in the social media and mobile channels, according to new research from IBM.
IBM has updated its Customer Experience Suite - software designed for CMOs and CIOS that integrates content, business processes, and analytics across multiple channels.
While 85% of marketers acknowledge the need for an integrated suite to analyze customer data across multiple channels, up to 27% don't perform attribution at all and 35% do so manually through spreadsheets.
IBM has acquired Tealeaf, a marketing automation company focused on digital customer experience and behavior analysis.
IBM today announced the results of its Q1 2012 online mobile and buying trends study. The results showed that mobile commerce accounted for 13.3 percent of all sales, up from just 7% during Q1 2011, said Jay Henderson, strategy director at IBM Digital Marketing.
IBM will acquire Vivisimo, a Pittsburgh, Pennsylvania-based data search solutions company, said David Corrigan, director of strategy for IBM's InfoSphere Portfolio. He expects the deal to close within a month to six weeks.
IBM announced on April 3 it has launched new software that enables companies to consolidate data and increase search efficiency, said Bernie Spang, director of strategy and marketing, Database Software at IBM.
Typically, the most insightful digital profile attributes come from one of three primary sources.
More than 18% of Christmas Day online traffic was initiated on a mobile device, an 8.4% increase year-over-year, according to an IBM report. Transactions completed on mobile devices also grew, from 5.3% in 2010 to 14.4% in 2011. Christmas Day online sales rose by 16.4% compared with last year's sales figures.
Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year.
IBM Corp. named Virginia Rometty its president and CEO, the technology company said on Oct. 25. Rometty will remain in her post as SVP and group executive for sales, marketing and strategy at IBM until the appointment takes effect on Jan. 1.
John Squire, chief strategy officer with marketing technology company IBM Coremetrics, discusses IBM's recent Commerce-as-a-Service and Social Media Marketing product launches. IBM was ranked atop Forrester Research's Oct. 6 web analytics Wave.
Fifty-six percent of CMOs said they are not fully prepared to be held accountable for marketing return on investment (ROI), according to the IBM's Oct. 11 Global Chief Marketing Officer Study.
Technology service providers earned $1.65 billion in revenue from analytics applications last year, a 17.7% increase compared with 2009, according to a Gartner report. Analytics revenue will increase 10.5% in the next five years, according to the research firm.
1800Mattress.com launched an updated e-commerce website April 12, with the goal of giving consumers a more interactive and personalized shopping experience. The enhanced site, which allows consumers to create 1800Mattress.com profiles, also features product suggestions based on past browsing history.
IBM launched two cloud-based solutions on March 24 designed to help marketers gain real-time, actionable insight from data available across social media channels. The solutions, Coremetrics Social and Unica Pivotal Veracity Email Optimization Suite, seek to expand IBM's business analytics capabilities and enable IBM clients to create and understand social campaigns.
IBM launched a consulting practice on March 14 to help clients automate marketing, selling and fulfillment and create global brand presences. The Armonk, NY-based company created the "Smarter Commerce" initiative to help companies adapt across their entire enterprise to customer demands in a digital marketplace, said Craig Hayman, GM of the industry solutions group at IBM.
HP has agreed to acquire Vertica, an analytics platform provider, the companies said February 14. The deal is expected to close in the second quarter of HP's 2011 fiscal year, which will end April 30. An HP spokesperson told Direct Marketing News that "it's too soon to tell if Vertica will retain its brand" and added that "employee decisions will be made at the conclusion of the acquisition process."
Imagine circulating in a virtual environment online with business executives from around the world. Your virtual briefcase is filled with presentations, documents and business cards and you're mingling with exhibitor booth representatives in a virtual showroom.
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