Unit 7

30 Irving Place
New York, NY 10003
Tel: (212) 209-1600
Fax: (212) 209-1800

www.unit7.com
info@unit7.com

Unit 7 specializes in strategic, consulting, creative, media and technical services

CEO:
Loreen Babcock
info@unit7.com
Tel: (212) 209-1600

Lescoja debuts e-commerce site MatteForMen.com

Lescoja, a men's skin-care company, launched an e-commerce site on December 7. The site, created in time for the holiday shopping season, has interactive elements and a CRM back-end built in, so that Lescoja can create customer profiles and remarket based on them. It was designed by Omnicom agency Unit 7.

ABR 2009: Unit 7

A leader in relationship marketing, Unit 7 recently introduced the Trust Relationship Marketing platform to address the breakdown in trust between consumers and brands. Already, 85% of new revenue is tracking to the platform and Unit 7 is attracting clients outside of its core technology, financial and pharmaceutical businesses. Reliant Energy's relationship marketing business is a recent notable win. Click headline above to view Unit 7's full profile, complete with capabilities and company history.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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