275A McCormick Avenue
Costa Mesa, CA 92626
Tel: (714) 427-1271
Fax: (714) 427-0661
Founder & CEO:
Tel: (714) 427-1271
Direct marketing agency Rauxa acquired digital design and development firm ThoughtMatrix, the agency said on Jan. 12. Rauxa CEO Jill Gwaltney said the acquisition closed the last week of December but declined to disclose terms.
Direct marketing agency Rauxa has appointed John Barneson its first chief digital officer, the agency said Sept. 27. Barneson said the hire took effect two and a half weeks ago.
Rauxa Direct will rebrand as Rauxa on June 1, signifying the company's transition from direct mail services provider to full-service marketing agency. The Costa Mesa, Calif.-based company will also launch a new website designed to be "more interactive" than pervious versions, said CEO Jill Gwaltney.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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