Merkle

7001 Columbia Gateway Drive
Columbia, MD 21046
Tel: (443) 542-4000
Fax: (443) 542-4759

www.merkleinc.com
jandrews-feldman@merkleinc.com

Merkle is a database marketing agency offering quantitative, information-based solutions to help maximize return on marketing investment (ROMI).

VP, Marketing:
Jeaneen Andrews-Feldman
jandrews-feldman@merkleinc.com
Tel: (443) 542-4000

Schneider Electric Gets Personal With its Millions of Customers

Its revamped preference center offers personalization for customers in 120 countries.

News Byte: Easter Seals Commits to Digital

Nonprofit signs multi-year deal with Merkle to maximize multichannel campaigns.

GMAC Re-Ups with Merkle

The auto insurer signs new three-year deal with the CRM agency.

Merkle names Tom Quinn VP, chief digital revenue officer

Merkle, a customer relationship marketing (CRM) firm, has hired Tom Quinn as its new VP and chief digital revenue officer for its digital marketing services practice, said Quinn. Quinn, who officially began in March, reports to Dave Paulus, EVP of business development, and Patrick Hounsell, chief digital officer.

TechnoServe taps Merkle unit for direct mail donations processing

TechnoServe, a nonprofit organization focused on using technology to help fight poverty in developing countries, tapped Merkle subsidiary Response Management Group to manage its nonprofit direct mail donation processing, said TechnoServe senior director of communications Anna Gibson.

Q&A: Rod Ford, president and CEO, CognitiveData

Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never be a standalone media and why marketing cadence is just as important as segmentation.

Merkle opens a social CRM agency

CRM agency Merkle has launched a social media marketing firm to develop social products and clients' go-to market strategy. Rich Fleck will serve as VP and GM of the Denver, Colo.-based agency, Merkle Connect, reporting directly to Craig Dempster, Merkle's EVP and CMO.

CognitiveData names Marshall CMO

Merkle subsidiary CognitiveData has named Cindy Marshall CMO. In the newly created position, Marshall is focusing on crafting "the story that CognitiveData is a full-service marketing company that can help customers with their database marketing," she said.

Merkle taps Beckwith as Dell team lead

CRM agency Merkle has named Cyndie Beckwith VP and client team lead for its Dell Americas account. In the new position, she will report to Scott Cone, SVP and GM of Merkle's client leadership group, and lead a team of 15 to 20 marketers.

Q&A: Steve LaValle, Merkle EVP of client and advisory services

Merkle hired Steve LaValle as EVP of client and advisory services on April 26. In this role he'll lead the client services teams, account managers and consulting professionals across all industries served by Merkle.

Merkle's CognitiveData acquires Lenser

Merkle subsidiary CognitiveData has acquired consulting and strategy firm Lenser, Craig Dempster, EVP and CMO at Merkle, said April 4. The deal will allow CognitiveData to expand its data quality, list processing and marketing database services.

Merkle buys search marketing firm Impaqt

Merkle, a customer relationship marketing agency, has acquired search marketing firm Impaqt. The acquisition, completed March 25, will allow Merkle to incorporate Impaqt's search marketing capabilities into its database and digital offerings.

Forrester ranks Epsilon, KBM, Targetbase as database leaders

Epsilon, KBM Group and Targetbase topped the 2011 Forrester Research Wave assessment of US database marketing service providers. Forrester listed all three in the "leaders" category. The report measured the top database marketing vendors against 90 criteria. Companies were gauged based on their current offering, their corporate strategy and the depth of their market presence.

Is now the time for acquisition marketing?

Merkle's Tim Berry and Queensboro Shirt Company's Fred Myers weigh in on acquisition marketing.

Merkle opens Shanghai office

CRM agency Merkle has opened its first international office in Shanghai, China, the company announced September 14.

Social media part of Best Buy CRM strategy, but traditional tactics remain

Electronics retailer Best Buy is using an arsenal of social media tools to interact with consumers, but it is not turning away from newspaper inserts and other traditional marketing tactics, Barry Judge, the big box retailer's EVP and CMO, said June 8.

Merkle CEO: Uncertain economy, technology to boost CRM use

Economic instability and advancements in digital communications have combined to create a "perfect storm" for CRM to play a larger role in companies' marketing strategies, according to David Williams, chairman and CEO of Merkle, at his company's CRM Executive Summit in Miami on June 8.

Benefits and challenges to implementing the perfect cross-channel campaign

A company's customer portfolio — that is, all consumers actively engaged with the brand — is its most valuable asset. Every organization's relationship with its customers can be characterized as a journey that has numerous inflection points, such as filing an insurance claim or browsing online for a vacation package, that ultimately drive behavior. These points represent critical opportunities to deliver the "right" interaction to the customer.

Agencies position for the rebound

Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.

Merkle names Andrews-Feldman first VP of marketing

Customer relationship marketing agency Merkle appointed Jeaneen Andrews-Feldman its first VP of marketing, effective April 22, DMNews has learned.

Merkle, X+1 partner on segmentation tool

Customer relationship agency Merkle and online ad-targeting firm X+1 have partnered to create a Web-based customer targeting and acquisition tool.

Merkle buys Metzner Schnieder, plans to open loyalty practice

Database agency Merkle acquired loyalty consultancy Metzner Schneider Associates on March 22. Terms of the deal were not disclosed. Merkle is planning to leverage the buy to build an in-house loyalty practice.

Direct mail loses ground to digital post-recovery

Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.

Merkle names Weninger first chief creative officer

Relationship marketing agency Merkle has hired Mark Weninger as its first chief creative officer. He is overseeing all creative from the company's seven offices and reports to co-presidents Tim Berry and Patrick Hennessy.

Statlistics, Merkle partner on mobile lead-gen program for print ads

Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.

Merkle promotes Dempster to CMO

Relationship marketing agency Merkle promoted Craig Dempster to CMO. He has worked for the company since 2006, most recently as VP of its Content Solutions Group. He reports to chairman and CEO David Williams.

Merkle creates standalone business to measure media buying

Database marketing agency Merkle has formed a business, called LogicLab, to create results-based measurements for media buying. It will develop online tools for media buyers to determine the value of their ad buys. Merkle is developing similar tools on a proprietary basis for some clients.

Urban Outfitters signs Merkle for data and analytics

Multichannel apparel merchant Urban Outfitters Inc. has selected database marketing agency Merkle Inc. to manage data, analytics, strategy and build a comprehensive custom-built database infrastructure called a Knowledge Center for executing multichannel marketing programs in the US. The deal encompasses all of the company's retail brands, which include Urban Outfitters, Anthropologie and Free People. "We see a trend in the retail space of going away from really basic data processing to taking CRM more seriously," said Scott Cone, SVP and client team lead at Merkle.

Merkle forms mobile marketing practice

Database marketing agency Merkle has created a new mobile marketing practice with the goal of helping marketers integrate data from their mobile efforts with analytics from other channels. "Mobile is basically the most measurable channel out there, letting you measure every interaction with consumers," said Michael Ricci, who has been appointed to lead the new practice as VP of mobile solutions.

CognitiveData acquires CMS Direct

Seeing an opportunity to bring innovation to the areas of data accuracy, analytics and marketing databases for the catalog industry, CognitiveData, which was acquired by Merkle in May and is a wholly owned subsidiary of the database marketing agency, is acquiring catalog marketing services firm CMS Direct. CognitiveData and CMS have been working together since 2006, when they formed a strategic partnership. At the time, CMS began incorporating CognitiveData's data accuracy technology into its list processing and data processing environment.

Merkle acquires CognitiveData

Database marketing agency Merkle has acquired data quality services provider CognitiveData, which came on to the scene in 2001 as a result of its proprietary data hygiene technology. Terms of the deal were not disclosed.

Think before you pull that e-mail trigger

So your e-mail didn't convert as expected. Well, now what do you do? Should you blast them again? What about using a new subject line? Or do marketers need to become even smarter about their tactics when communicating with an increasingly savvy e-mail user in full control of his/her inbox?

For integration, agencies should come together, right now

Merkle CEO Williams is full of ideas for firms that want to integrate their marketing.

Data key to every interaction, now more than ever

Data is the unquestionable currency of direct marketing. It fuels new customer acquisition, informs new product development, drives relevance for existing customers and, in economic conditions like these, helps marketers justify their media spend and their jobs to the company CFO.

Merkle, Alterian team up on analytics solution for retail

Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry. Merkle provides the strategy, data and analytical framework to help clients better understand their customers and maximize the ROI of customer interactions. Merkle's retail solution leverages Alterian's Integrated Marketing Platform to analyze incoming and stored consumer data.

Merkle creates healthcare practice

In response to an increasing shift toward direct consumer relationships in the pharmaceutical marketplace, Merkle has decided to formally create a healthcare practice after years of working with healthcare and pharmaceutical clients. The focus of the practice will be providing data-driven marketing strategy and integrated communications to healthcare and pharmaceutical companies.

Merkle unveils new optimization framework

Database marketing agency Merkle announced the launch of its Integrated Customer Marketing optimization framework today. The framework is designed to help companies manage the sales, marketing and services aspects of customer and prospect relationships.

Merkle lays off 36

Database marketing agency Merkle Inc. laid off a total of 36 employees, two last week and 34 this week, according to a company spokesperson. A large number of those let go were from the account management side of the business assigned to financial services clients.

The Limited signs with Merkle for database marketing

The Limited has signed a multiyear agreement with database marketing agency Merkle to provide a comprehensive marketing database infrastructure, database marketing strategy, advanced analytics and data-driven customer insight.

Arthritis Foundation renews contract with Merkle

Database marketing agency Merkle has announced that the Arthritis Foundation, the largest private nonprofit organization devoted to arthritis research, has renewed its marketing contract. Merkle will continue to provide database management, strategic advice, printing, mailing response and list support and fundraising insight among other services for the Atlanta-based Arthritis Foundation.

Merkle, celebrating 20 years of database marketing success

Haymarket Media, the parent company of DMNews, was commissioned by Merkle to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful. We were able to move beyond what we already know about the company, and learn from its leaders at every level and discipline about the solutions that are reaping client results.

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