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Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
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