One Cambridge Place
Rochester, NY 14618
Tel: (585) 473-7300
Fax: (585) 473-0332
www.sigmamarketing.com
sigmainfo@sigmamarketing.com
CEO:
Kenyon Blunt
sigmainfo@sigmamarketing.com
Tel: (585) 473-7300
Martha Bush, SVP of strategy and marketing at Sigma Marketing Group, a direct and digital services firm, discusses the importance of platform integration and why enhanced customer data will hurt direct mail. Bush has worked in the direct marketing industry for nearly three decades, including more than 18 years at Sigma.
The Henry Ford, a Dearborn, MI-based historical destination, has hired digital and database firm Sigma Marketing Group after an RFP process that included nine firms, the companies said February 28. Sigma is the nonprofit's first database marketing firm.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
