SIGMA Marketing Group

One Cambridge Place 1850 Winton Road South
Rochester, NY 14618
Tel: (585) 473-7300
Fax: (585) 473-0332

Kenyon Blunt
Tel: (585) 473-7300

Q&A: Martha Bush, SVP of strategy and marketing, Sigma Marketing Group

Martha Bush, SVP of strategy and marketing at Sigma Marketing Group, a direct and digital services firm, discusses the importance of platform integration and why enhanced customer data will hurt direct mail. Bush has worked in the direct marketing industry for nearly three decades, including more than 18 years at Sigma.

The Henry Ford taps Sigma for database marketing

The Henry Ford, a Dearborn, MI-based historical destination, has hired digital and database firm Sigma Marketing Group after an RFP process that included nine firms, the companies said February 28. Sigma is the nonprofit's first database marketing firm.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...