SIGMA Marketing Group

One Cambridge Place 1850 Winton Road South
Rochester, NY 14618
Tel: (585) 473-7300
Fax: (585) 473-0332

www.sigmamarketing.com
sigmainfo@sigmamarketing.com

CEO:
Kenyon Blunt
sigmainfo@sigmamarketing.com
Tel: (585) 473-7300

Q&A: Martha Bush, SVP of strategy and marketing, Sigma Marketing Group

Martha Bush, SVP of strategy and marketing at Sigma Marketing Group, a direct and digital services firm, discusses the importance of platform integration and why enhanced customer data will hurt direct mail. Bush has worked in the direct marketing industry for nearly three decades, including more than 18 years at Sigma.

The Henry Ford taps Sigma for database marketing

The Henry Ford, a Dearborn, MI-based historical destination, has hired digital and database firm Sigma Marketing Group after an RFP process that included nine firms, the companies said February 28. Sigma is the nonprofit's first database marketing firm.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

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