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Corporate VP:
Jay Schwedelson
Tel: (561) 393-8200

Marketing News Bytes: May 16, 2013

Updates on companies, products, and people

News Bytes: March 22, 2013

Updates on companies, products, and people

Making waves in B2B: Current goings-on in the marketing world

Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.

Report: List rental prices continue to drop

Worldata's List Price Index, released June 1, reveals that during spring 2012, list rental prices have continued to drop.

B-to-b response data compares favorably to compiled data

The data available in response databases is generally quite similar in accuracy and completeness to compiled data.

B-to-c e-mail list prices drop 7% this winter: Worldata

The average cost of permission-based b-to-c e-mail lists dropped 7.27% year-over-year this winter, according to Worldata's Winter 2011 List Price Index. The consumer book buyers, consumer magazines and consumer merchandise buyers categories all saw price increases of 1.11%, the list marketing company said.

Most list category prices steady: Worldata

The cost of both Permission-Based Consumer and Medium-Large Business E-mail lists fell more than 4% year-over-year, according to the Worldata's Fall 2010 List Price Index. However, most categories tracked by the company remained fairly stable. awards Worldata list management awarded Worldata management of its postal and e-mail files February 11. These files are new to the market.

Summer List Price Index shows e-mail faltering, others stable

Worldata's Summer List Price Index shows that list prices, for the most part, are leveling out after alarming drops over the past few quarters. While still much lower than last Summer's prices, this Summer's are largely holding steady compared to last quarter.

Worldata bringing NetProspex database to market

NetProspex, a user-generated directory of business contacts, has tapped Worldata as its list management company. Effective immediately, Worldata manages postal, e-mail and telemarketing lists for NetProspex. The lists are new to the market.

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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