26 Dartmouth Street
PO Box 5838
Westwood, MA 02090
Tel: (781) 251-2860
Tel: (781) 251-2860
Chief Creative Officer:
Director of Analytics:
Look for three things in the people you hire—whether you're adding staff or selecting your agency partners.
In copywriting, as in Scrabble, some words are worth more than others. Whether you're writing an email, banner ad, print ad, letter, postcard, art card, radio spot, brochure or tweet, the words you choose can make all the difference.
As direct marketers, we've been warned. Much research has shown we have three seconds to convince our target to open our mailing. If we don't hook people then, we've lost them.
So here's a question for you. You walk into the restroom. You are alone. There are three empty stalls. Which stall do you enter?
In today's competitive market, experience, tactical expertise, education and a mantel-full of industry awards may not be enough to land you a job, let alone your dream job. In fact, they may only be enough to get you a "thanks for your time." To stand apart, you'll need more.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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