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Some view it as validation that digital marketing innovation is the sole province of nimble independents. Others see more big deals on the horizon.
The agency romance fizzled as irreconcilable differences emerged, and then came to an abrupt end.
Marketing industry insiders weigh in as to whether the merger is an advantageous alliance or a momentous mistake.
Several industry experts discuss the pros and cons of how the proposed merger could impact direct marketers.
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
DAS acquires Promise Corporation and intends to integrate the brand into Communispace
Integrated digital advertising services company MediaMind, a division of DG, has formed a partnership with Omnicom Media Group announced July 31.
Omnicom Group's Q2 2012 worldwide revenue was up 2.1% to $3.56 billion, compared with 3.49 billion in Q2 2011
Omnicom reported $204.6 million in net income for Q1 2012, a 1.3% increase from the same period last year, said John Wren, Omnicom's president and CEO, during an earnings call. Wren also emphasized Omnicom's initiative to grow its digital presence across all of its agencies through acquisitions, partnerships and investments in personnel.
Holding company Omnicom launched a New York-based marketing services agency sparks & honey, company spokesperson Jane Chong confirmed to Direct Marketing News.
Omnicom Group's third-quarter net income increased 16.7% to $203.7 million compared with the third quarter of 2010, the company said Oct. 18. The holding company's worldwide revenue increased 12.9% to $3.4 billion compared with the same quarter last year.
Sixty-seven percent of marketers view customer acquisition as their number one challenge, according to The Kern Organization's 2011 Mid-Year Marketing Trends Study, released Sept. 26. Thirty-eight percent of marketers view customer retention as their number one challenge.
DDB Worldwide has hired Gotham chief executive Peter McGuinness as president and CEO of its Chicago office. McGuinness most recently served as chairman and CEO of Interpublic Group advertising agency Gotham.
Omnicom Group's second-quarter marketing services revenue grew 5% organically, compared with the prior year, to $1.9 billion, the company said July 19. The holding company's overall revenue reached $3.5 billion for the quarter, up 15% compared with the prior year.
Holding company Omnicom Group said June 17 that it has formed a business unit to manage its interests in the Asia-Pacific region. Omnicom Greater China will support agencies in mainland China, Hong Kong, Macau and Taiwan from its Beijing headquarters.
Omnicom Group's first-quarter 2011 specialty marketing services revenue increased 6.6% to $288.5 million, compared with the same quarter of last year. Overall company revenue increased 7.9%, compared with Q1 2010, to $3.15 billion.
Michael McMahon will join Omnicom consumer activation agency Alcone Marketing Group as EVP of shopper solutions on March 21. He will lead the agency's shopper and retail marketing practice in the newly created position.
Omnicom Group's fourth-quarter specialty marketing services revenue increased 17.2% year-over-year to $331.3 million. For full-year 2010, the holding company generated $1.2 billion in revenue from specialty marketing, a 9.2% increase compared with the year before. The company's revenue from CRM grew 6.5% in 2010 to $4.5 billion, compared with the previous year. Omnicom's Q4 2010 CRM revenue grew 6.2%, compared with the fourth quarter of 2009, to $1.3 billion.
Diversified Agency Services (DAS), a division of holding company Omnicom Group, acquired consumer insight research company Communispace on February 7. Communispace will continue to operate independently, and Diane Hessan will continue to serve as the company's president and CEO.
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