Young & Rubicam
285 Madison Avenue
New York, NY 10017
Tel: (212) 210-3000
Tel: (212) 210-3000
Draftfcb has lost Kraft Foods' Gevalia coffee account, Draftfcb New York CEO Dana Maiman confirmed in an Oct. 24 statement. Maiman said the agency is "extremely disappointed that [its] plans to leverage the Gevalia coffee brand in the retail environment will not be realized."
Doug Sweeny has resigned as VP of global brand marketing at Levi Strauss & Co. to join Young & Rubicam (Y&R) as head of West Coast operations, the agency said May 6. He will begin work at the firm early next month and will be responsible for leading its San Francisco and Irvine, Calif. offices with Y&R West chief creative officer Joe Kayser, the company said in a statement.
Draftfcb has named Debra Coughlin its first global CMO and EVP, effective March 14. Coughlin is leading the agency's global capabilities team, overseeing the development and promotion of agency tools and proprietary technology. She is based in New York and reports directly to Laurence Boschetto, CEO of Draftfcb.
Casual restaurant franchiser Einstein Noah Restaurant Group has named Young & Rubicam Chicago agency of record for its Einstein Bros. Bagels brand. The agency will handle creative, digital and media buying.
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We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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