Saatchi & Saatchi

375 Hudson Street
New York, NY 10014
Tel: (212) 463-2000
Fax: (212) 463-9856

www.saatchi.com
lynne.collins@saatchiny.com

Saatchi & Saatchi is a global agency network with 6,000 employees in 150 offices in 86 countries.

Director of Public Relations:
Lynne Collins
lynne.collins@saatchiny.com
Tel: (212) 463-2000

The Multi-Agency Paradox

Brand navigation can work; here are three ways to ensure that it does.

News Byte: Saatchi NY CEO Moved Into Global Digital Role

Durk Barnhill assumes worldwide business development role; Brent Smart takes New York helm.

Creative Conglomerate: Omnicom and Publicis to Merge

Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.

Marketing News Bytes: July 11, 2013

Updates on companies, products, and people

Jack Morton Worldwide hires new ECD

Jack Morton Worldwide has hired Johnny Margues as SVP and executive creative director of its New York office.

JCPenney unveils new logo, plans Oscar-night launch for spring campaign

JCPenney's spring fashion marketing campaign, which will include direct mail, TV, radio and social media, will unveil the retail brand's new logo. The company said it revamped the logo to bring younger and lapsed consumers into its stores. JCPenney worked with AOR Saatchi & Saatchi on the campaign, which will launch February 27.

Durex "That's my pleasure" by Saatchi & Saatchi Wellness

Durex turned to Saatchi & Saatchi Wellness for a campaign that launched this month, called "That's my Pleasure." Saatchi Wellness chief creative Helayne Spivak explains how the campaign evolved and who the Pleasurati are.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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